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Marketing News You Need to Know

9 February 2024

Discover why TikTok is the coolest brand for teens, the huge milestone Snapchat has hit, how the Threads algorithm works and so much more in our latest marketing roundup.

Marketing News You Need to Know – 25th Jan 2024

25 January 2024

A weekly roundup of the latest news in the marketing world, and this week we take a look at TikTok introducing longer videos to compete with YouTube, Zoomers being LinkedIn's social champions and more.

TikTok Is Gen Z’s ‘Keeping up With the Joneses’

6 December 2023

A new survey by business intelligence company Morning Consult found that TikTok is driving consumption patterns for women in their 20s. Three-quarters of Gen Z women use the app regularly, which is more than their male counterparts (62%).

TikTok to Allow Users in EU to Switch off Personalised Algorithm

7 August 2023

TikTok is making its personalised algorithm optional in Europe to comply with new privacy rules.

TikTok Introduces Text-Only Posts to ‘Expand’ Content Creativity

26 July 2023

TikTok is the latest social media app to take a shot at attracting Twitter users after introducing text-only posts.

Threads’ Daily Active User Numbers Are Down 70% From Launch

25 July 2023

Threads is struggling to build on its impressive launch, following a 70% slump in daily active user numbers.

Barbenheimer: The Marketing Duo We Didn’t Know We Needed

19 July 2023

Barbie and Oppenheimer will go head-to-head at the global box office on 21st July in a clash that has sent the internet wild.

Google Starts Public Discussion on How AI Systems Access Web Content

11 July 2023

Google has called for a public discussion on how content is accessed and mined by AI systems, with the view to creating a set of “technical and ethical standards”.

Threads Attracts 30 Million Sign-Ups in the First 24 Hours

7 July 2023

Meta will launch its Twitter rival app, Threads, on Thursday.

Meta to Launch Twitter Rival, Threads, on Thursday

5 July 2023

Meta will launch its Twitter rival app, Threads, on Thursday.

Next Goal Wins: The New Normal of Self-Aware Marketing

28 June 2023

The trailer for Taika Waititi’s new film Next Goal Wins was released online in April, prompting discussions of the director’s return to non-franchise cinema after his recent work

TikTok Kills Its BeReal Clone Just Nine Months After Launch

28 June 2023

TikTok is discontinuing its BeReal Clone, TikTok Now, just nine months after launching the feature.

YouTube Is Still the Most Popular Social Media App for Kids

19 June 2023

YouTube is still the favoured content platform for pre-teen children, despite TikTok’s recent surge in popularity.

Nando’s Enjoys TikTok Success With ‘This Must Be the Place’ Video

23 May 2023

Peri-Peri chicken restaurant Nando’s says TikTok has added an extra spice to its content marketing and advertising campaigns in 2023.

Elon Musk Names Linda Yaccarino as Twitter’s New CEO

15 May 2023

Elon Musk has confirmed that Linda Yaccarino will join Twitter as its new CEO.

Google unveils AI-powered Search Generative Experience (SGE) at I/O event

12 May 2023

Google unveiled a new Search Generative Experience (SGE) and “Perspectives” feature at its annual I/O event on Wednesday.

Microsoft Adds ‘Actions’, Visual Answers and History to Bing Chat

5 May 2023

Microsoft has announced several major upgrades to its Bing chatbot and has refined Edge integration.

Google Removes ‘Page Experience’ System From Ranking Algorithm Guide

24 April 2023

In a new update to its documentation, Google has removed references to “page experience” and “mobile-friendly” from its ranking systems page.

Mastodon’s Active Users Slump as Creator Admits It’s ‘Difficult to Grasp’

19 April 2023

While jumping ship from Twitter and using an open-source, self-hosted social networking service seemed like the best choice after Elon Musk’s buyout, not many have been able to stick with it.

Instagram Adds New Trending Tool and Insights Analytics to Reels

17 April 2023

Instagram has added new trending and insights tools to Reels to help creators drive more engagement from the short-form video feature.

Elon Musk Overtakes Barack Obama as Most-Followed Twitter Account

31 March 2023

Elon Musk now has the honour of being the most-followed person on Twitter, after surpassing Barack Obama’s seemingly insurmountable count on Thursday.

Nutter Butter Strikes Gold on Instagram With ‘Unhinged’ Content Strategy

28 March 2023

Cookie brand Nutter Butter is the latest company to enjoy success on social media this year with an “unhinged” strategy featuring weird and offbeat content.

Meta Launches Paid Verification Service in the US

20 March 2023

Meta has launched its paid verification service for Facebook and Instagram in the US, following a successful trial in Australia and New Zealand.

OpenAi to Launch ‘Multimodal’ Gpt-4 This Week

14 March 2023

Are you ready for another AI chatbot revolution?

TikTok’s New Keyword Insights Tool Helps Brands Create Targeted Content

10 March 2023

TikTok has added a new Keyword Insights tool to remove what it claims is one of the “biggest obstacles” to crafting high-quality video and ad content.

Small Car Body Shop Becomes TikTok Sensation Using ‘Unhinged’ Content

3 March 2023

A small car body shop in Fort Lauderdale has become a TikTok sensation and generated more than 50m views in just a week after using an unhinged content strategy featuring viral feline Maxwell the Cat.

Has Last Year’s Breakout Social Media App BeReal Lost Traction With Users?

23 February 2023

Has BeReal had its moment?

Over Half of College Students Prefer Using TikTok Over Search Engines for Homework Help

23 February 2023

TikTok’s evolution into a search engine continues to gather pace after a new study found a majority of college students use the app to enter queries for assistance with school work.

Twitter Blames “Bad Actors” for New Text-Authentication Fee

22 February 2023

Twitter is now charging users to receive two-factor authentication (2FA) text messages after claiming it was “scammed” into paying £50m in fees by phone companies last year.

Snapchat Announces 750 Million Monthly Active User Milestone

20 February 2023

Snapchat has announced a surprise surge in user numbers, with 750 million people now using the social media and instant messaging service every month.

Bing’s Search Results Saw Biggest Jump in Relevancy in 20 Years

13 February 2023

Microsoft says Bing recently saw its biggest jump in relevancy in 20 years after applying ChatGPT features to its search engine model.

Twitter Is Now Sharing Advertising Revenue With Eligible Content Creators

6 February 2023

Twitter will start sharing advertising revenue directly with creators as it continues its efforts to court creatives and make the platform a hub for engaging content.

Google Is Testing Desktop Search Results With AI Chat Bubbles

3 February 2023

Google is reportedly planning to launch a newly designed desktop search results page with AI chat bubbles.

TikTok Urges Users to ‘Search It, Learn It’ in Creative New Video Ad

25 January 2023

TikTok’s ambitions to become a new and exciting alternative to traditional social engines have been made official with a new 60-second ad.

Google Says Helpful Content and Link Spam Updates Have Now Fully Rolled Out

16 January 2023

Google has confirmed that the helpful content and link spam updates have finally finished rolling out, around a month after they launched.

Two-Thirds of Companies Expect to Increase SEO Budgets in 2023

3 January 2023

Two-thirds of B2C and B2B companies are planning to increase their SEO budgets in 2023, according to a new study from NP Digital.

Google Tests More Natural and Intuitive ‘Search in Video’ Feature

20 December 2022

Google continues to expand the ways people can find content, with a new audio-based video search feature that is currently being tested in select regions.

Wordle Is Google’s Most Searched for Term of 2022

12 December 2022

It has been a year of tumultuous world events but Google’s most searched term in 2022 is for a simple online word game that quickly became a part of people’s daily routines.

Google Says ‘Terrible’ Pillar Pages Can Be Disastrous for Search Rankings

5 December 2022

Improving the quality of the “most important” pages on a website should be the top priority for SEOs, according to Google’s search engine expert, John Mueller.

Mark Zuckerberg Says Social Media, Not Metaverse, Still the Top Priority

2 December 2022

Meta CEO Mark Zuckerberg has refuted claims that it is focusing too heavily on the metaverse, after revealing 80% of its investments are being made in its “core” business.

Twitter to Launch Blue, Gold and Grey Ticks for Verified Accounts

28 November 2022

Twitter will use a new multi-coloured verification system when it relaunches check marks later this week.

TikTok’s ‘Audience Insights’ Helps Content Creators Target New Audiences

18 November 2022

TikTok is helping content creators and advertisers target different demographics and new audiences with the launch of a new insights tool.

TikTok Continues to Gain Ground as a News Content Source for Adults

4 November 2022

The number of people using TikTok to consume news content continues to grow, according to a new report from Pew Research Center.

Marketers to Prioritise New Strategies and Modernising Tech in 2023

2 November 2022

Experimenting with new strategies and using cutting-edge technologies and tools to drive reach and engagement is at the top of the agenda for marketers in 2023.

Seos Prioritised Technical SEO and Keyword Research in 2022, Study Finds

31 October 2022

SEO professionals spent the most time conducting keyword research and implementing technical SEO this year, according to a new study released by Search Engine Journal.

Google Makes ‘Site Names’ More Prominent in Mobile Search Results

17 October 2022

Google has started rolling out a new update for mobile search that makes “site names” more prominent in results to help users more easily identify websites.

Elon Musk Given Time to Close $44BN Twitter Deal as Legal Action Paused

10 October 2022

Elon Musk says he intends to finally complete his $44bn Twitter takeover after a long-running battle between the two parties took another turn late last week.

BeReal Could Add Paid Features to Avoid the Use of Advertising

21 September 2022

BeReal is reportedly planning to launch paid features to avoid introducing advertising on the platform, following its recent surge in popularity.

Instagram Confirms It Is Testing New Repost Feature

12 September 2022

Instagram is testing a new “repost” feature that allows users to share content they like in their feeds.

Twitter Finally Tests an Edit Button but It’s Only for Twitter Blue Subscribers

5 September 2022

Twitter users will soon be able to make changes to tweets for a short time after publishing them, following the introduction of a new “edit” button.

Google’s ‘Helpful Content’ Algorithm Update Introduces New Sitewide Signal

24 August 2022

A major shakeup of Google’s algorithm will take place this week with the launch of a new “helpful content” update that aims to reward publishers who create blogs and articles “for people”.

UK Viewers Now Watch More Than Five Hours of Video Content Every Day

18 August 2022

People in the UK spend more than five hours watching video content every day across all devices, amid a rise in the popularity of short-form clips on social media.

TikTok One of the Most Popular Social Media Apps Amongst US Teens, New Report Suggests

12 August 2022

TikTok is now one of the top social media platforms for teenagers and the second most popular app overall in the US.

Google’s John Mueller Says It’s Best to Replace Internal HTTP Links

4 August 2022

Google has urged webmasters to “always try” to fix internal links when migrating from an older HTTP site to a newer HTTPS one.

Instagram U-Turns on Big Video Update After Online Backlash

1 August 2022

Instagram’s push to bring a TikTok-style makeover to its app has backfired after scores of celebrities, influencers and online users criticised its latest update.

Twitter Aims to Boost Engagement in Communities With Top Hashtags Feature

27 July 2022

Twitter wants to increase engagement with topics in Communities after adding a new top hashtags feature to its app.

Facebook’s New ‘Home’ Feed Uses Machine Learning for Personalised Content

25 July 2022

Facebook is now using its machine learning ranking system to deliver personalised content to users on a new ‘Home’ page.

Young Teens Are Turning To Instagram and TikTok for News, Ofcom Study Finds

21 July 2022

Young teenagers now prefer to use Instagram and TikTok to get the latest news, rather than traditional channels like the BBC and ITV, new research from Ofcom shows.

Google Targets Search Revolution as Gen Z Turns to TikTok and Instagram

14 July 2022

Google’s position as the world’s most popular search engine could be under threat as younger users turn to popular social media apps to conduct queries instead.

UK’s New Internet Law Wants Search Engines to Tackle Disinformation

6 July 2022

Search engines and social media sites will be required to tackle “state-sponsored disinformation” in the UK as part of a new online safety bill.

Only 56% Of Tech Experts Expect Metaverse to Be ‘Fully-Immersive’ by 2040

4 July 2022

According to a new study by thinktank Pew Research, only 56% of technology experts and business leaders believe the metaverse will be a “well-functioning aspect of daily life” within 20 years.

Three-Quarters of B2C Marketers Say ‘Conversational Marketing’ Is Effective

24 June 2022

Three-quarters of B2C marketers are now achieving success with a customer-centric, conversational approach to campaigns, a new study from Spectrm has found.

Meta Launches ‘Avatars Store’ With Digital Clothes on Facebook and Instagram

20 June 2022

Meta’s recent metaverse push continues with the launch of a new “Avatars Store” on Facebook and Instagram, which will enable users to buy digital clothes.

TikTok Has Major Influence on Customers’ Purchase Journeys, Study Finds

17 June 2022

TikTok is the primary destination for consumers to research products they want to buy, according to a new study that takes a closer look at how the social media app supports buyer journeys.

B2B Marketers Turn To Emotionally Driven Content to Engage Buyers

13 June 2022

B2B marketers are using emotionally driven content to engage leaders and decision-makers amid a broader pivot to brand building to drive long-term growth.

The Rise of TikTok as a Search Engine

7 June 2022

TikTok exploded onto the scene with perfect timing, filling the hole that Vine left (RIP), after it was purchased by Twitter.

Elon Musk Claims ’Right to Terminate’ $44BN Twitter Takeover

7 June 2022

Elon Musk says he has the “right to terminate” his Twitter takeover if the social media company is not more forthcoming on details about its user base.

Google’s New ‘Algorithmic Improvement’ Rewrites Multi-Language Titles

6 June 2022

Google has updated its algorithm again but this time to tweak titles that are written in a different language to the main body of content.

Meta to Notify Facebook and Instagram Users About New Privacy Policies

30 May 2022

Meta will soon notify Facebook and Instagram users about an update to its privacy policies which will be “easier to understand” and clearer about how users’ data is processed.

Google Begins Rolling Out May 2022 Broad Core Algorithm Update

27 May 2022

Google announced on Wednesday (25 May) that it has started rolling out the first broad core algorithm update of the year.

Twitter Launches New Ad Campaign for Live Audio Format ‘Spaces’

20 May 2022

Twitter says its live conversation format, Spaces, can drive follower growth by 17% in just three months, as it begins a new promotional campaign for audio content on the platform.

Cyber criminals using SEO to plant malicious PDFs on search engines

11 May 2022

Cyber criminals are using black hat SEO tactics to rank malicious files in search engine results and target unsuspecting users.

Organised and Proactive Marketers Are Much More Likely to Report Success

10 May 2022

Marketers who document their content creation and SEO strategies, and proactively plan campaigns are much more likely to achieve success.

LinkedIn Updates Algorithm to Promote ‘Relevant and Productive’ Content

9 May 2022

LinkedIn is overhauling its ranking algorithm to reduce the number of low-quality posts and polls, and serve more content from thought leaders and industry experts on the platform.

Meta Launches New Tools to Help Small Businesses Nurture Leads

6 May 2022

Meta will allow businesses to direct new leads to “exclusive, relevant” content on the platform as part of new wave of updates designed to help smaller enterprises.

Majority of Marketers Unconcerned About Musk’s $44bn Twitter Takeover

3 May 2022

Six in 10 marketers are not concerned about Elon Musk’s $44bn deal to buy Twitter, despite his intentions to make big changes to unlock its “extraordinary potential”.

Google Opens up Requests to Remove Personal Info From Search

29 April 2022

Google is beefing up its privacy policies after giving personal users the ability to request the removal of sensitive information such as phone numbers and home addresses from search results.

‘High Maturity’ Brands Collaborate Regularly With SEO Professionals

28 April 2022

Collaborating with SEO professionals is key to improving rankings in search and is a sign that a company has a “high maturity” approach to optimisation.

Meta Study Finds ‘Seamless’ Landing Pages Boost Conversions

27 April 2022

Creating a “seamless” landing page experience on Facebook is the best way to increase conversion rates, according to a new whitepaper.

Elon Musk Vows to Make Twitter ‘Better’ After Striking $44bn Deal

26 April 2022

Twitter has officially accepted a $44bn offer from Elon Musk to purchase the social media site.

99% Of Search Results Are Now ‘Spam Free’ Says Google

25 April 2022

Google says 99% of search results are now “spam free”, after it made further improvements to the machine learning systems.

Snapchat to Convert Publisher’s Content Into ‘Dynamic Stories’

13 April 2022

Snapchat has launched a new Dynamic Stories feature that will create and serve a publisher’s news content automatically to users on the social media app.

Just 26% Of Marketers Trust Their Audience Data per Latest Nielsen Report

13 April 2022

Generating brand awareness is the primary objective for marketers but connecting with the right audiences remains a challenge.

Elon Musk Proposes Twitter Blue Changes After Buying $3bn Stake

7 April 2022

Elon Musk wants to overhaul Twitter’s premium subscription service with a cheaper price, cryptocurrency payment options and no advertising.

Google Adds ‘Highly Cited’ Label to Unique Content in Search

1 April 2022

Generating backlinks for “unique” stories could now be even more beneficial for publishers after Google confirmed it will be adding a new “highly cited” label.

Elon Musk Wants to Create a New Social Media Platform

30 March 2022

Elon Musk says he wants to create a new social media platform that “rigorously adheres” to free speech principles.

Google’s Search Updates Have Cut ‘Irrelevant’ Results by 50%

25 March 2022

Google says the thousands of updates it has made to Search every year since 2015 have helped it to reduce the number of irrelevant results shown to users by more than 50%.

Yoast Says Fix for Sitemap Bug in WordPress Is on Its Way

23 March 2022

Yoast says it is working on a fix for a duplicate sitemap bug within its plugin for WordPress after a marketer discovered the issue and tweeted about it on Monday.

Meta Launches New Parental Controls for VR Headsets

22 March 2022

Meta is making virtual reality (VR) experiences safer for teenagers, with the launch of new tools for its Oculus headset.

Google Launches ‘Related Search for Content’ Feature in Adsense

18 March 2022

Google is giving publishers more ways to create “useful search experiences” and increase on-site engagement with the launch of a new ‘Related Search for Content’ ad unit for its AdSense program.

Twitter Adds Alt Badge and Text Descriptions for Images

16 March 2022

Twitter is testing new features that will make content posted on the platform more accessible for people with vision impairment.

Internal Link Building is ‘Super Critical’ for SEO, Says Google

14 March 2022

Webmasters should use internal links to point to content and pages that they “care about the most”, rather than just using them for establishing basic site navigation, Google says.

Content Quality and SEO Are Top Tactics for Success, Study Finds

11 March 2022

Improving the quality of content and implementing search engine optimisation (SEO) are two of the three top tactics that are helping content marketers to succeed, according to a new report from Semrush.

Google Completes Page Experience Update Rollout for Desktop

7 March 2022

Google has confirmed that the rollout of the page experience update for desktop searches has been completed ahead of schedule.

Google’s Core Web Vitals Can Improve Rankings, Not Indexing

26 February 2022

Optimising web pages based on Google’s Core Web Vitals can improve rankings in search but it won’t get pages indexed and crawled more quickly, according to John Mueller.

Google Says E-A-T Not Scored but Does Influence Search Rankings

23 February 2022

Google has revealed that content is not scored directly for its expertise, authoritativeness and trustworthiness.

Three-Quarters of SMEs Say SEO Will Be a Top Priority in 2022

21 February 2022

Three-quarters of businesses are making SEO a top priority this year, but coming up with an effective strategy remains a blind spot for many.

YouTube to Add Insights for Creators, New Shorts Features in 2022

14 February 2022

YouTube has promised to add new features to its Shorts video format, a range of fresh shopping capabilities and new analytics insights for content creators as part of its roadmap for 2022.

Google’s Buying Guide Test Could Be an Opportunity for Content Marketers

9 February 2022

Google has started using snippets of editorial content in a new “Buying Guide” feature in mobile search results to help buyers find out more about products.

Screaming Frog Integrates Google’s New API for Better Website Audits

7 February 2022

Screaming Frog has integrated Google’s new URL inspection API into its software and added seven new auditing filters.

Apple Made Biggest Gains in Search Engine Visibility in 2021

4 February 2022

Apple and Walmart made the biggest gains in search engine visibility in 2021 as brick-and-mortar retailers invested in SEO to boost their online presence, a new study by Searchmetrics has found.

Google Rewrites 61% Of Page Titles, New Study Finds

2 February 2022

Google rewrites 6 out of every 10 page titles to make them more relevant for searchers, according to a comprehensive new study by SEO tool provider, Zyppy.

Instagram Adds New Profile Banner for Scheduled Live Videos

28 January 2022

Instagram is making it easier for marketers to raise awareness of upcoming live video streams with a new banner feature in profiles.

B2B Marketers ‘Short on Time’ Due to Focus On Content Creation

21 January 2022

B2B marketers are struggling to optimise blogs and videos for SEO and undertake other valuable tasks because content creation is taking up 82% of their time, a new study by Casted has found.

Google Adds Page Experience Desktop Report to Search Console

19 January 2022

Website owners can now start testing their pages based on Google’s “good page experience” criteria, after the search giant added a new desktop section in Google Search Console on Monday.

Google Says Its Official SEO Guidance Can Sometimes Be Outdated

17 January 2022

Google has urged website owners to seek out recommended best practices for SEO from different sources after admitting that its own help documents are not always updated regularly.

LinkedIn Expands Live Events with New Audio Rooms

14 January 2022

LinkedIn says the number of Live Events on its app has increased 150% during the last year and it is catering to greater demand from businesses.

Google’s Page Experience Update for Desktop to go Live in February

12 January 2022

Google has confirmed that the desktop version of its page experience update will go live next month and take around two months to fully roll out to all sites and searches.

Poor Website Sections Could “Pull Down” Higher Quality Content, says Google

10 January 2022

Having a low-quality section of a website indexed and ranked can “pull down” higher quality content published elsewhere and have a negative impact on SEO, according to Google.

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