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Marketing News You Need to Know - 24th May 2024

24 May 2024

The latest marketing news you need to know this week, including the best times to post on social media, search volatility settling and more! 

 

Marketing News You Need to Know - 17th May 2024

17 May 2024

The latest marketing news you need to know this week, Threads adding a chronological filter for content, Duolingo pivoting to YouTube, and more! 

 

Marketing News You Need to Know - 10th May 2024

10 May 2024

The latest marketing news you need to know this week, including social media being awashed with Met Gala deep fakes, Google's CEO responding to search quality complaints, and more! 

 

Marketing News You Need to Know - 3rd May 2024

03 May 2024

The latest marketing news you need to know this week, including Pinterest's monthly active users jumping to 518m, social media being the most in-demand marketing skill, and more! 

Marketing News You Need to Know - 19th April 2024

19 April 2024

The latest marketing news you need to know this week, including TikTok Notes launching in select countries, ads coming to Threads and more! 

Marketing News You Need to Know – 12th April 2024

12 April 2024

The latest marketing news you need to know this week, including the impact of Google’s March 2024 core update, TikTok competing with Instagram, and more!

Marketing News You Need to Know – 5th April 2024

05 April 2024

The latest marketing news you need to know this week. Instagram chief plays down “vanity metric”, the latest on Google’s March 2024 core update, and more!

Marketing News You Need to Know – 21st March 2024

21 March 2024

The latest marketing news you need to know this week, including Google’s completion of its March 2024 spam update, Threads turns on Trending Topics, and more!

Marketing News You Need to Know – 15th March 2024

15 March 2024

The latest marketing news you need to know this week. Over 800 websites deindexed by Google’s core update, new feature for Google Business profiles, and more!

Marketing News You Need to Know – 8th March 2024

08 March 2024

The latest marketing news you need to know this week. Google rolls out its huge March 2024 core update, technical issues across major platforms, and more!

Marketing News You Need to Know – 1st March 2024

01 March 2024

The latest marketing news you need to know this week. New data on number of social media users worldwide, AI and a disastrous Willy Wonka experience, and more!

Marketing News You Need To Know - 16th February 2024

16 February 2024

The latest marketing news you need to know this week. Google removes more fake reviews than ever before, TikTok partners with Team GB for Paris ‘24, and more!

Marketing News You Need to Know - 9th February 2024

09 February 2024

The latest marketing updates you need to know this week. TikTok dubbed coolest brand for teens aged 13 to 17, Snapchat hits 800m monthly users, and more!

Marketing News You Need to Know – 25th Jan 2024

25 January 2024

The latest marketing news you need to know this week. 30-minute TikTok uploads are coming, online whispers of a new Google algorithm update, and more!

TikTok Is Gen Zs Keeping up With the Joneses

06 December 2023

A new survey by business intelligence company Morning Consult found that TikTok is driving consumption patterns for women in their 20s. Three-quarters of Gen Z women use the app regularly, which is more than their male counterparts (62%).

TikTok to Allow Users in EU to Switch off Personalised Algorithm

07 August 2023

Social media platform TikTok is making its personalised algorithm optional in Europe to comply with new privacy rules set out in the EU’s Digital Services Act.

TikTok Introduces Text-Only Posts to Expand Content Creativity

26 July 2023

TikTok is the latest social media app to take a shot at attracting Twitter users after introducing text-only posts.

Threads Daily Active User Numbers Are Down 70% From Launch

25 July 2023

Threads is struggling to build on its impressive launch, following a 70% slump in daily active user numbers.

Google Starts Public Discussion on How AI Systems Access Web Content

11 July 2023

Google has called for a public discussion on how content is accessed and mined by AI systems, with the view to creating a set of “technical and ethical standards”.

Threads Attracts 30 Million Sign-Ups in the First 24 Hours

07 July 2023

Threads had a hugely successful first day after attracting 30m sign-ups, according to Meta chief Mark Zuckerberg.

Meta to Launch Twitter Rival, Threads, on Thursday

05 July 2023

Meta will launch its Twitter rival app, Threads, on Thursday. The new app is available to pre-order on Apple’s App Store and is set to go live on 6 July.

TikTok Kills Its BeReal Clone Just Nine Months After Launch

28 June 2023

TikTok is discontinuing its BeReal Clone, TikTok Now, just nine months after launching the feature, with users receiving notification of its imminent closure.

YouTube Is Still the Most Popular Social Media App for Kids

19 June 2023

YouTube is still the favoured content platform for pre-teen children, despite TikTok’s recent surge in popularity.

Nandos Enjoys TikTok Success With This Must Be the Place Video

23 May 2023

Peri-Peri chicken restaurant Nando’s says TikTok has added an extra spice to its content marketing and advertising campaigns in 2023.

Elon Musk Names Linda Yaccarino as Twitter’s New CEO

15 May 2023

Elon Musk has confirmed that Linda Yaccarino will join Twitter as its new CEO, as he plans to focus on product design and implementing new technology.

Google unveils AI-powered Search Generative Experience (SGE) at I/O event

12 May 2023

Google unveiled a new Search Generative Experience (SGE) and “Perspectives” feature at its annual I/O event on Wednesday.

Microsoft Adds Actions, Visual Answers and History to Bing Chat

05 May 2023

Microsoft has announced several major upgrades to its Bing chatbot and has refined Edge integration.

Google Removes Page Experience System From Ranking Algorithm Guide

24 April 2023

In a new update to its documentation, Google has removed references to “page experience” and “mobile-friendly” from its ranking systems page.

Mastodon's Active Users Slump as Creator Admits Its Difficult to Grasp

19 April 2023

While jumping ship from Twitter and using an open-source, self-hosted social networking service seemed like the best choice after Elon Musk’s buyout, not many have been able to stick with it.

Instagram Adds New Trending Tool and Insights Analytics to Reels

17 April 2023

Instagram has added new trending and insights tools to Reels to help creators drive more engagement from the short-form video feature.

Three-star and lower online reviews disastrous for trust levels new study finds

13 April 2023

 

The importance of online reputation management for brands has been laid bare in a new study published by Go Fish Digital.

 

Elon Musk Overtakes Barack Obama as Most-Followed Twitter Account

31 March 2023

Elon Musk now has the honour of being the most-followed person on Twitter, after surpassing Barack Obama’s seemingly insurmountable count on Thursday.

Nutter Butter Strikes Gold on Instagram With Unhinged Content Strategy

28 March 2023

Cookie brand Nutter Butter is the latest company to enjoy success on social media this year with an “unhinged” strategy featuring weird and offbeat content.

OpenAi to Launch Multimodal GPT 4 This Week

14 March 2023

Just months after ChatGPT took the tech world by storm, OpenAI is set to blow minds once again with the release of the next-generation GPT-4 language model.

TikTok’s New Keyword Insights Tool Helps Brands Create Targeted Content

10 March 2023

TikTok has added a new Keyword Insights tool to remove what it claims is one of the “biggest obstacles” to crafting high-quality video and ad content.

Small Car Body Shop Becomes TikTok Sensation Using Unhinged Content

03 March 2023

A small car body shop in Fort Lauderdale has become a TikTok sensation and generated more than 50m views in just a week after using an unhinged content strategy featuring viral feline Maxwell the Cat.

Has Last Year’s Breakout Social Media App BeReal Lost Traction With Users?

27 February 2023

Has BeReal had its moment? According to new data, the number of people downloading the French social media app has slumped from 12 million last September to just 3.3 million in January.

Over Half of College Students Prefer Using TikTok Over Search Engines for Homework Help

24 February 2023

TikTok’s evolution into a search engine continues to gather pace after a new study found a majority of college students use the app to enter queries for assistance with school work.

Twitter Blames Bad Actors for New Text-Authentication Fee

22 February 2023

Twitter is now charging users to receive two-factor authentication (2FA) text messages after claiming it was “scammed” into paying £50m in fees by phone companies last year.

Snapchat Announces 750 Million Monthly Active User Milestone

20 February 2023

Snapchat has announced a surprise surge in user numbers, with 750 million people now using the social media and instant messaging service every month.

Bing’s Search Results Saw Biggest Jump in Relevancy in 20 Years

13 February 2023

Microsoft says Bing recently saw its biggest jump in relevancy in 20 years after applying ChatGPT features to its search engine model.

Twitter Is Now Sharing Advertising Revenue With Eligible Content Creators

06 February 2023

Twitter will start sharing advertising revenue directly with creators as it continues its efforts to court creatives and make the platform a hub for engaging content.

Google Is Testing Desktop Search Results With AI Chat Bubbles

03 February 2023

Google is reportedly planning to launch a newly designed desktop search results page with AI chat bubbles.

TikTok Urges Users to Search It, Learn It in Creative New Video Ad

25 January 2023

TikTok’s ambitions to become a new and exciting alternative to traditional social engines have been made official with a new 60-second ad.

Google Says Helpful Content and Link Spam Updates Have Now Fully Rolled Out

16 January 2023

Google has confirmed that the helpful content and link spam updates have finally finished rolling out, around a month after they launched.

Two-Thirds of Companies Expect to Increase SEO Budgets in 2023

03 January 2023

Two-thirds of B2C and B2B companies are planning to increase their SEO budgets in 2023, according to a new study from NP Digital.

Google Tests More Natural and Intuitive Search in Video Feature

20 December 2022

Google continues to expand the ways people can find content, with a new audio-based video search feature that is currently being tested in select regions.

Wordle Is Google’s Most Searched for Term of 2022

12 December 2022

It has been a year of tumultuous world events but Google’s most searched term in 2022 is for a simple online word game that quickly became a part of people’s daily routines.

Google Says Terrible Pillar Pages Can Be Disastrous for Search Rankings

05 December 2022

Improving the quality of the “most important” pages on a website should be the top priority for SEOs, according to Google’s search engine expert, John Mueller.

Mark Zuckerberg Says Social Media, Not Metaverse, Still the Top Priority

02 December 2022

Meta CEO Mark Zuckerberg has refuted claims that it is focusing too heavily on the metaverse, after revealing 80% of its investments are being made in its “core” business.

Twitter to Launch Blue, Gold and Grey Ticks for Verified Accounts

28 November 2022

Twitter will use a new multi-coloured verification system when it relaunches check marks later this week.

TikToks Audience Insights Helps Content Creators Target New Audiences

18 November 2022

TikTok is helping content creators and advertisers target different demographics and new audiences with the launch of a new insights tool.

Google recommends creating content that matches expertise and passion

07 November 2022

 

Google’s SEO expert John Mueller has urged content creators to target keywords that match their “expertise” and “passion”, rather than focusing on search volume.

 

TikTok Continues to Gain Ground as a News Content Source for Adults

04 November 2022

The number of people using TikTok to consume news content continues to grow, according to a new report from Pew Research Center.

Marketers to Prioritise New Strategies and Modernising Tech in 2023

02 November 2022

Experimenting with new strategies and using cutting-edge technologies and tools to drive reach and engagement is at the top of the agenda for marketers in 2023.

SEOs Prioritised Technical SEO and Keyword Research in 2022, Study Finds

31 October 2022

SEO professionals spent the most time conducting keyword research and implementing technical SEO this year, according to a new study released by Search Engine Journal.

Google Makes Site Names More Prominent in Mobile Search Results

17 October 2022

Google has started rolling out a new update for mobile search that makes “site names” more prominent in results to help users more easily identify websites.

Elon Musk Given Time to Close $44BN Twitter Deal as Legal Action Paused

10 October 2022

Elon Musk says he intends to finally complete his $44bn Twitter takeover after a long-running battle between the two parties took another turn late last week.

BeReal Could Add Paid Features to Avoid the Use of Advertising

21 September 2022

BeReal is reportedly planning to launch paid features to avoid introducing advertising on the platform, following its recent surge in popularity.

Instagram Confirms It Is Testing New Repost Feature

12 September 2022

Instagram is testing a new “repost” feature that allows users to share content they like in their feeds.

Twitter Finally Tests an Edit Button but It’s Only for Twitter Blue Subscribers

05 September 2022

Twitter users will soon be able to make changes to tweets for a short time after publishing them, following the introduction of a new “edit” button.

Googles Helpful Content Algorithm Update Introduces New Sitewide Signal

24 August 2022

A major shakeup of Google’s algorithm will take place this week with the launch of a new “helpful content” update that aims to reward publishers who create blogs and articles “for people”.

UK Viewers Now Watch More Than Five Hours of Video Content Every Day

18 August 2022

People in the UK spend more than five hours watching video content every day across all devices, amid a rise in the popularity of short-form clips on social media.

TikTok One of the Most Popular Social Media Apps Amongst US Teens, New Report Suggests

12 August 2022

TikTok is now one of the top social media platforms for teenagers and the second most popular app overall in the US.

Google’s John Mueller Says It’s Best to Replace Internal HTTP Links

04 August 2022

Google has urged webmasters to “always try” to fix internal links when migrating from an older HTTP site to a newer HTTPS one.

Instagram U-Turns on Big Video Update After Online Backlash

01 August 2022

Instagram’s push to bring a TikTok-style makeover to its app has backfired after scores of celebrities, influencers and online users criticised its latest update.

Twitter Aims to Boost Engagement in Communities With Top Hashtags Feature

27 July 2022

Twitter wants to increase engagement with topics in Communities after adding a new top hashtags feature to its app.

Facebooks New Home Feed Uses Machine Learning for Personalised Content

25 July 2022

Facebook is now using its machine learning ranking system to deliver personalised content to users on a new ‘Home’ page.

Young Teens Are Turning To Instagram and TikTok for News, Ofcom Study Finds

21 July 2022

Young teenagers now prefer to use Instagram and TikTok to get the latest news, rather than traditional channels like the BBC and ITV, new research from Ofcom shows.

Google Targets Search Revolution as Gen Z Turns to TikTok and Instagram

14 July 2022

Google’s position as the world’s most popular search engine could be under threat as younger users turn to popular social media apps to conduct queries instead.

UK’s New Internet Law Wants Search Engines to Tackle Disinformation

06 July 2022

Search engines and social media sites will be required to tackle “state-sponsored disinformation” in the UK as part of a new online safety bill.

Only 56% Of Tech Experts Expect Metaverse to Be Fully-Immersive by 2040

04 July 2022

According to a new study by thinktank Pew Research, only 56% of technology experts and business leaders believe the metaverse will be a “well-functioning aspect of daily life” within 20 years.

Three-Quarters of B2C Marketers Say Conversational Marketing Is Effective

24 June 2022

Three-quarters of B2C marketers are now achieving success with a customer-centric, conversational approach to campaigns, a new study from Spectrm has found.

Meta Launches Avatars Store With Digital Clothes on Facebook and Instagram

20 June 2022

Meta’s recent metaverse push continues with the launch of a new “Avatars Store” on Facebook and Instagram, which will enable users to buy digital clothes.

TikTok Has Major Influence on Customers’ Purchase Journeys, Study Finds

17 June 2022

TikTok is the primary destination for consumers to research products they want to buy, according to a new study that takes a closer look at how the social media app supports buyer journeys.

B2B Marketers Turn To Emotionally Driven Content to Engage Buyers

13 June 2022

B2B marketers are using emotionally driven content to engage leaders and decision-makers amid a broader pivot to brand building to drive long-term growth.

Elon Musk Claims Right to Terminate $44BN Twitter Takeover

07 June 2022

Elon Musk says he has the “right to terminate” his Twitter takeover if the social media company is not more forthcoming on details about its user base.

Googles New Algorithmic Improvement Rewrites Multi-Language Titles

06 June 2022

Google has updated its algorithm again but this time to tweak titles that are written in a different language to the main body of content.

Meta to Notify Facebook and Instagram Users About New Privacy Policies

30 May 2022

Meta will soon notify Facebook and Instagram users about an update to its privacy policies which will be “easier to understand” and clearer about how users’ data is processed.

Google Begins Rolling Out May 2022 Broad Core Algorithm Update

27 May 2022

Google announced on Wednesday (25 May) that it has started rolling out the first broad core algorithm update of the year.

Twitter Launches New Ad Campaign for Live Audio Format Spaces

20 May 2022

Twitter says its live conversation format, Spaces, can drive follower growth by 17% in just three months, as it begins a new promotional campaign for audio content on the platform.

Cyber criminals using SEO to plant malicious PDFs on search engines

11 May 2022

Cyber criminals are using black hat SEO tactics to rank malicious files in search engine results and target unsuspecting users.

Organised and Proactive Marketers Are Much More Likely to Report Success

10 May 2022

Marketers who document their content creation and SEO strategies, and proactively plan campaigns are much more likely to achieve success.

LinkedIn Updates Algorithm to Promote Relevant and Productive Content

09 May 2022

LinkedIn is overhauling its ranking algorithm to reduce the number of low-quality posts and polls, and serve more content from thought leaders and industry experts on the platform.

Meta Launches New Tools to Help Small Businesses Nurture Leads

06 May 2022

Meta will allow businesses to direct new leads to “exclusive, relevant” content on the platform as part of new wave of updates designed to help smaller enterprises.

Majority of Marketers Unconcerned About Musk’s $44bn Twitter Takeover

03 May 2022

Six in 10 marketers are not concerned about Elon Musk’s $44bn deal to buy Twitter, despite his intentions to make big changes to unlock its “extraordinary potential”.

Google Opens up Requests to Remove Personal Info From Search

29 April 2022

Google is beefing up its privacy policies after giving personal users the ability to request the removal of sensitive information such as phone numbers and home addresses from search results.

High Maturity Brands Collaborate Regularly With SEO Professionals

28 April 2022

Collaborating with SEO professionals is key to improving rankings in search and is a sign that a company has a “high maturity” approach to optimisation.

Meta Study Finds Seamless Landing Pages Boost Conversions

27 April 2022

Creating a “seamless” landing page experience on Facebook is the best way to increase conversion rates, according to a new whitepaper published by its parent company Meta.

Elon Musk Vows to Make Twitter Better After Striking $44bn Deal

26 April 2022

Twitter has officially accepted a $44bn offer from Elon Musk to purchase the social media site.

99% Of Search Results Are Now Spam Free Says Google

25 April 2022

Google says 99% of search results are now “spam free”, after it made further improvements to the machine learning systems that detect and remove manipulative sites last year.

Instagram Tweaks Algorithm to Serve More Original Content

22 April 2022

Instagram wants to give “original” content creators the credit they deserve, after announcing plans to update its ranking algorithm to serve more authentic images and videos to users’ feeds.

Snapchat to Convert Publishers Content Into Dynamic Stories

13 April 2022

Snapchat has launched a new Dynamic Stories feature that will create and serve a publisher’s news content automatically to users on the social media app.

Just 26% Of Marketers Trust Their Audience Data per Latest Nielsen Report

13 April 2022

Generating brand awareness is the primary objective for marketers but connecting with the right audiences remains a challenge.

Elon Musk Proposes Twitter Blue Changes After Buying $3bn Stake

07 April 2022

Elon Musk wants to overhaul Twitter’s premium subscription service with a cheaper price, cryptocurrency payment options and no advertising.

Google Adds Highly Cited Label to Unique Content in Search

01 April 2022

Generating backlinks for “unique” stories could now be even more beneficial for publishers after Google confirmed it will be adding a new “highly cited” label.

Elon Musk Wants to Create a New Social Media Platform

30 March 2022

Elon Musk says he wants to create a new social media platform that “rigorously adheres” to free speech principles, after appearing to criticise Twitter for its stringent moderation policies.

Googles Search Updates Have Cut Irrelevant Results by 50%

25 March 2022

Google says the thousands of updates it has made to Search every year since 2015 have helped it to reduce the number of irrelevant results shown to users by more than 50%.

Yoast Says Fix for Sitemap Bug in WordPress Is on Its Way

23 March 2022

Yoast says it is working on a fix for a duplicate sitemap bug within its plugin for WordPress after a marketer discovered the issue and tweeted about it on Monday.

Meta Launches New Parental Controls for VR Headsets

22 March 2022

Meta is making virtual reality (VR) experiences safer for teenagers, with the launch of new tools for its Oculus headset.

Google Launches Related Search for Content Feature in Adsense

18 March 2022

Google is giving publishers more ways to create “useful search experiences” and increase on-site engagement with the launch of a new ‘Related Search for Content’ ad unit for its AdSense program.

Twitter Adds Alt Badge and Text Descriptions for Images

16 March 2022

Twitter is testing new features that will make content posted on the platform more accessible for people with vision impairment.

Internal Link Building is Super Critical for SEO, Says Google

14 March 2022

Webmasters should use internal links to point to content and pages that they “care about the most”, rather than just using them for establishing basic site navigation, Google says.

Content Quality and SEO Are Top Tactics for Success, Study Finds

11 March 2022

Improving the quality of content and implementing search engine optimisation (SEO) are two of the three top tactics that are helping content marketers to succeed, according to a new report from Semrush.

Google Completes Page Experience Update Rollout for Desktop

07 March 2022

Google has confirmed that the rollout of the page experience update for desktop searches has been completed ahead of schedule.

Google Says E-A-T Not Scored but Does Influence Search Rankings

23 February 2022

Google has revealed that content is not scored directly for its expertise, authoritativeness and trustworthiness (E-A-T) but that these factors do have an influence on search engine rankings.

Three-Quarters of SMEs Say SEO Will Be a Top Priority in 2022

21 February 2022

Three-quarters of businesses are making SEO a top priority this year, but coming up with an effective strategy remains a blind spot for many.

YouTube to Add Insights for Creators, New Shorts Features in 2022

14 February 2022

YouTube has promised to add new features to its Shorts video format, a range of fresh shopping capabilities and new analytics insights for content creators as part of its roadmap for 2022.

Google’s Buying Guide Test Could Be an Opportunity for Content Marketers

09 February 2022

Google has started using snippets of editorial content in a new “Buying Guide” feature in mobile search results to help buyers find out more about products.

Screaming Frog Integrates Google’s New API for Better Website Audits

07 February 2022

Screaming Frog has integrated Google’s new URL inspection API into its software and added seven new auditing filters to help SEOs identify problems with web pages.

Apple Made Biggest Gains in Search Engine Visibility in 2021

04 February 2022

Apple and Walmart made the biggest gains in search engine visibility in 2021 as brick-and-mortar retailers invested in SEO to boost their online presence, a new study by Searchmetrics has found.

Google Rewrites 61% Of Page Titles New Study Finds

02 February 2022

Google rewrites 6 out of every 10 page titles to make them more relevant for searchers, according to a comprehensive new study by SEO tool provider, Zyppy.

Instagram Adds New Profile Banner for Scheduled Live Videos

28 January 2022

Instagram is making it easier for marketers to raise awareness of upcoming live video streams with a new banner feature in profiles.

B2B Marketers Short on Time Due to Focus On Content Creation

21 January 2022

B2B marketers are struggling to optimise blogs and videos for SEO and undertake other valuable tasks because content creation is taking up 82% of their time, a new study by Casted has found.

Google Adds Page Experience Desktop Report to Search Console

19 January 2022

Website owners can now start testing their pages based on Google’s “good page experience” criteria, after the search giant added a new desktop section in Google Search Console on Monday.

Google Says Its Official SEO Guidance Can Sometimes Be Outdated

17 January 2022

Google has urged website owners to seek out recommended best practices for SEO from different sources after admitting that its own help documents are not always updated regularly.

LinkedIn Expands Live Events with New Audio Rooms

14 January 2022

LinkedIn says the number of Live Events on its app has increased 150% during the last year and it is catering to greater demand from businesses with the launch of a test for new audio rooms.

Google’s Page Experience Update for Desktop to go Live in February

12 January 2022

Google has confirmed that the desktop version of its page experience update will go live next month and take around two months to fully roll out to all sites and searches.

Poor Website Sections Could Pull Down Higher Quality Content says Google

10 January 2022

Having a low-quality section of a website indexed and ranked can “pull down” higher quality content published elsewhere and have a negative impact on SEO, according to Google.

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