News

The latest marketing news you need to know including Google's August core update completing, spam score not being relevant for websites, and more! 

The latest marketing news you need to know including Instagram testing collaborative carousels, no perfect formula for search ranking success, and more! 

The latest marketing news you need to know including TikTok becoming a prime spot for news consumption, Instagram adding MySpace-like song feature, and more! 

The latest marketing news you need to know including LinkedIn now letting users edit scheduled posts, Google AI overviews arrive in the UK, and more! 

The latest marketing news you need to know including Instagram increasing the Carousel share limit to 20 slides, 92% of SEOs believe competitors are buying links, and more! 

The latest marketing news you need to know including the majority of Gen Z shoppers buy while browsing socials, 1.5 million posts shared every minute on LinkedIn, and more! 

The latest marketing news you need to know including TikTok introducing custom thumbnails, reddit blocking search engines but not google, and more! 

The latest marketing news you need to know including Google rolling out a core update in the coming weeks, the most popular emoji so far in 2024, and more! 

The latest marketing news you need to know including LinkedIn launching a new AI tool, TikTok tackling election misinformation and more! 

The latest marketing updates you need to know, including Threads celebrating 175m users, sends per reach being an important ranking signal on Instagram, and more! 

The latest marketing news you need to know this week, including Google sunsetting continuous scrolling in search results, TikTok filing official motion as its sell-off date closes in, and more! 

The latest marketing news you need to know this week, including a US surgeon calling for social media warning labels, marketers to spend more on SEO and more! 

The latest marketing news you need to know this week, including searchers getting frustrated by the quality of Google's resulys, Instagram testing non-skippable adverts, and more! 

The latest marketing news you need to know this week, including Google confirming search ranking data leak, TikTok testing DM steaks and more! 

The latest marketing news you need to know this week, including the best times to post on social media, search volatility settling and more! 

The latest marketing news you need to know this week, Threads adding a chronological filter for content, Duolingo pivoting to YouTube, and more! 

The latest marketing news you need to know this week, including social media being awashed with Met Gala deep fakes, Google's CEO responding to search quality complaints, and more! 

The latest marketing news you need to know this week, including Pinterest's monthly active users jumping to 518m, social media being the most in-demand marketing skill, and more! 

The latest marketing news you need to know this week, including TikTok Notes launching in select countries, ads coming to Threads and more! 

TikTok is the latest social media app to take a shot at attracting Twitter users after introducing text-only posts.

Threads is struggling to build on its impressive launch, following a 70% slump in daily active user numbers.

Google has called for a public discussion on how content is accessed and mined by AI systems, with the view to creating a set of “technical and ethical standards”.

Threads had a hugely successful first day after attracting 30m sign-ups, according to Meta chief Mark Zuckerberg.

Meta will launch its Twitter rival app, Threads, on Thursday. The new app is available to pre-order on Apple’s App Store and is set to go live on 6 July.

TikTok is discontinuing its BeReal Clone, TikTok Now, just nine months after launching the feature, with users receiving notification of its imminent closure.

Peri-Peri chicken restaurant Nando’s says TikTok has added an extra spice to its content marketing and advertising campaigns in 2023.

Elon Musk has confirmed that Linda Yaccarino will join Twitter as its new CEO, as he plans to focus on product design and implementing new technology.

Google unveiled a new Search Generative Experience (SGE) and “Perspectives” feature at its annual I/O event on Wednesday.

Microsoft has announced several major upgrades to its Bing chatbot and has refined Edge integration.

While jumping ship from Twitter and using an open-source, self-hosted social networking service seemed like the best choice after Elon Musk’s buyout, not many have been able to stick with it.

Instagram has added new trending and insights tools to Reels to help creators drive more engagement from the short-form video feature.

The importance of online reputation management for brands has been laid bare in a new study published by Go Fish Digital.

Elon Musk now has the honour of being the most-followed person on Twitter, after surpassing Barack Obama’s seemingly insurmountable count on Thursday.

Cookie brand Nutter Butter is the latest company to enjoy success on social media this year with an “unhinged” strategy featuring weird and offbeat content.

Just months after ChatGPT took the tech world by storm, OpenAI is set to blow minds once again with the release of the next-generation GPT-4 language model.

TikTok has added a new Keyword Insights tool to remove what it claims is one of the “biggest obstacles” to crafting high-quality video and ad content.

A small car body shop in Fort Lauderdale has become a TikTok sensation and generated more than 50m views in just a week after using an unhinged content strategy featuring viral feline Maxwell the Cat.

Has BeReal had its moment? According to new data, the number of people downloading the French social media app has slumped from 12 million last September to just 3.3 million in January.

TikTok’s evolution into a search engine continues to gather pace after a new study found a majority of college students use the app to enter queries for assistance with school work.

Twitter is now charging users to receive two-factor authentication (2FA) text messages after claiming it was “scammed” into paying £50m in fees by phone companies last year.

Snapchat has announced a surprise surge in user numbers, with 750 million people now using the social media and instant messaging service every month.

Microsoft says Bing recently saw its biggest jump in relevancy in 20 years after applying ChatGPT features to its search engine model.

Twitter will start sharing advertising revenue directly with creators as it continues its efforts to court creatives and make the platform a hub for engaging content.

TikTok’s ambitions to become a new and exciting alternative to traditional social engines have been made official with a new 60-second ad.

Google continues to expand the ways people can find content, with a new audio-based video search feature that is currently being tested in select regions.

It has been a year of tumultuous world events but Google’s most searched term in 2022 is for a simple online word game that quickly became a part of people’s daily routines.

Meta CEO Mark Zuckerberg has refuted claims that it is focusing too heavily on the metaverse, after revealing 80% of its investments are being made in its “core” business.

Twitter will use a new multi-coloured verification system when it relaunches check marks later this week.

TikTok is helping content creators and advertisers target different demographics and new audiences with the launch of a new insights tool.

Google’s SEO expert John Mueller has urged content creators to target keywords that match their “expertise” and “passion”, rather than focusing on search volume.

The number of people using TikTok to consume news content continues to grow, according to a new report from Pew Research Center.

SEO professionals spent the most time conducting keyword research and implementing technical SEO this year, according to a new study released by Search Engine Journal.

Google has started rolling out a new update for mobile search that makes “site names” more prominent in results to help users more easily identify websites.

Elon Musk says he intends to finally complete his $44bn Twitter takeover after a long-running battle between the two parties took another turn late last week.

BeReal is reportedly planning to launch paid features to avoid introducing advertising on the platform, following its recent surge in popularity.

Instagram is testing a new “repost” feature that allows users to share content they like in their feeds.

TikTok is now one of the top social media platforms for teenagers and the second most popular app overall in the US.

Google has urged webmasters to “always try” to fix internal links when migrating from an older HTTP site to a newer HTTPS one.

Young teenagers now prefer to use Instagram and TikTok to get the latest news, rather than traditional channels like the BBC and ITV, new research from Ofcom shows.

Google’s position as the world’s most popular search engine could be under threat as younger users turn to popular social media apps to conduct queries instead.

According to a new study by thinktank Pew Research, only 56% of technology experts and business leaders believe the metaverse will be a “well-functioning aspect of daily life” within 20 years.

Meta’s recent metaverse push continues with the launch of a new “Avatars Store” on Facebook and Instagram, which will enable users to buy digital clothes.

TikTok is the primary destination for consumers to research products they want to buy, according to a new study that takes a closer look at how the social media app supports buyer journeys.

Elon Musk says he has the “right to terminate” his Twitter takeover if the social media company is not more forthcoming on details about its user base.

Google has updated its algorithm again but this time to tweak titles that are written in a different language to the main body of content.

Meta will soon notify Facebook and Instagram users about an update to its privacy policies which will be “easier to understand” and clearer about how users’ data is processed.

LinkedIn is overhauling its ranking algorithm to reduce the number of low-quality posts and polls, and serve more content from thought leaders and industry experts on the platform.

Meta will allow businesses to direct new leads to “exclusive, relevant” content on the platform as part of new wave of updates designed to help smaller enterprises.

Six in 10 marketers are not concerned about Elon Musk’s $44bn deal to buy Twitter, despite his intentions to make big changes to unlock its “extraordinary potential”.

Google is beefing up its privacy policies after giving personal users the ability to request the removal of sensitive information such as phone numbers and home addresses from search results.

Collaborating with SEO professionals is key to improving rankings in search and is a sign that a company has a “high maturity” approach to optimisation.

Twitter has officially accepted a $44bn offer from Elon Musk to purchase the social media site.

Google says 99% of search results are now “spam free”, after it made further improvements to the machine learning systems that detect and remove manipulative sites last year.

Instagram wants to give “original” content creators the credit they deserve, after announcing plans to update its ranking algorithm to serve more authentic images and videos to users’ feeds.

Generating brand awareness is the primary objective for marketers but connecting with the right audiences remains a challenge.

Elon Musk wants to overhaul Twitter’s premium subscription service with a cheaper price, cryptocurrency payment options and no advertising.

Google says the thousands of updates it has made to Search every year since 2015 have helped it to reduce the number of irrelevant results shown to users by more than 50%.

Yoast says it is working on a fix for a duplicate sitemap bug within its plugin for WordPress after a marketer discovered the issue and tweeted about it on Monday.

Meta is making virtual reality (VR) experiences safer for teenagers, with the launch of new tools for its Oculus headset.

Twitter is testing new features that will make content posted on the platform more accessible for people with vision impairment.

Google has started using snippets of editorial content in a new “Buying Guide” feature in mobile search results to help buyers find out more about products.

Google rewrites 6 out of every 10 page titles to make them more relevant for searchers, according to a comprehensive new study by SEO tool provider, Zyppy.

Instagram is making it easier for marketers to raise awareness of upcoming live video streams with a new banner feature in profiles.

B2B marketers are struggling to optimise blogs and videos for SEO and undertake other valuable tasks because content creation is taking up 82% of their time, a new study by Casted has found.

Website owners can now start testing their pages based on Google’s “good page experience” criteria, after the search giant added a new desktop section in Google Search Console on Monday.

Google has urged website owners to seek out recommended best practices for SEO from different sources after admitting that its own help documents are not always updated regularly.

Having a low-quality section of a website indexed and ranked can “pull down” higher quality content published elsewhere and have a negative impact on SEO, according to Google.