Blogs are a must have asset for any business website, serving as a catalyst to boost the impact of your ongoing marketing efforts.
While a simple premise, the ongoing management of a blog is far from an easy task. More than just the words you write, your blog says everything about you. It serves as a beacon to industry experts, potential customers, and your online peers.
A properly managed blog demonstrates expertise and authority in your subject field – both being among the highest priority factors that search engines monitor.