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Google has decided to tackle spammy, low-quality content with its March 2024 Core Update, and the big losers so far have been websites that use AI to generate their content.

With so many products, tools, and software available, it’s more difficult than ever for SaaS customers to find the right product or service at the right time – especially when they are not always sure exactly how these products will solve their problems.

Fast cars, picturesque destinations and thrilling races make Formula One an exciting spectacle, but the sport was not always as accessible to fans as it is today.

How many keywords should you use in your content, and how many is too many? These are the questions that creators regularly run into when crafting content for readers and optimising it for search engines such as Google.

TikTok SEO is a term that has quickly entered the marketing lexicon, thanks to the incredible success that ByteDance’s short-form video hosting app has enjoyed during the last two and a half years.

I've returned to the office after attending the SiGMA Europe Summit in Malta. We had a brilliant time out there, met some great people, and even took some time to enjoy the amazing sights the country has to offer.

One aspect of SEO content creation that is often overlooked is writing product descriptions. While eye-catching articles and thought leadership-based blogs will generally deliver more engagement.

Last week, I read an article about a German magazine, Die Aktuelle, which claimed to have conducted the “first interview” with Michael Schumacher since his skiing accident in December 2013.

The importance of online reputation management for brands has been laid bare in a new study published by Go Fish Digital.

Chipotle may have started a new digital marketing trend by adding TikTok food “hacks” to its menu, as well as incorporating viral user-generated content into its long-term social media strategy.

Even if you haven’t yet had the pleasure of visiting the cinema for the most talked about horror film of the year, you might have spotted a unique marketing strategy trending on social media platforms.

McDonald’s was already one of the most popular and recognisable brands in the world before social media, but it successfully transferred its notoriety to the age of digital media.

Mastodon, a decentralised social media platform, revealed earlier this week that it now has more than one million active monthly users.

If you have been scrolling through social media recently and wondered why brands are jumping on trending memes and publishing risqué, “out there” content

Google’s SEO expert John Mueller has urged content creators to target keywords that match their “expertise” and “passion”, rather than focusing on search volume.

The benefits of social media marketing are well documented. Managing accounts on Facebook, Instagram, Twitter et al can increase your brand awareness.

Reddit is a platform with more than 430 million monthly active users, 130,000+ active communities and daily traffic numbers that top both Twitter and LinkedIn.

The rise of TikTok as a search engine. If you haven’t seen this discussion all over your Twitter and LinkedIn feeds (admittedly, with a lot of posts from me) then I have no doubt that you’ll be hearing about it soon.

Steve Jobs remains one of the most recognisable names and faces in tech, after spearheading Apple’s transformation from a struggling personal computer business.

Nike’s marketing and advertising campaigns are among the most memorable and recognisable in the world.

Ryan Reynolds is one of the highest-paid actors in the world. His 30-year career has grossed more than $5bn at the box office.

Starting as a recurring sketch on NBC’s Saturday Night Live, Wayne’s World became such a hit that it was turned into a feature length film.

Duolingo’s explosion on TikTok, where it regularly draws millions of views per video, is a prime example that for showcases the influence of social media.

Content marketing and SEO are two different strategic marketing processes, but both are enhanced when they work in tandem to serve a customer’s needs.

There is a new kid on the social media block and it’s capturing the attention of millions of new users who want a more grounded experience.

Pogo-sticking is an SEO term that describes the brief flurry of activity where a user clicks on a web page in search results and then quickly returns to search results to click on a different page.

Instagram is all about posting your best images and videos to boost brand awareness, but one seemingly small feature that is crucial to achieving this aim – and often overlooked in terms of strategy – is the humble hashtag.

Nostalgia marketing is among a new wave of “emotional” marketing techniques that in the face of cold, hard-sell advertising, instead looks to connect with consumers authentically

When trying to increase the visibility of content in Google’s search results, marketers have two primary tactics to choose from – search engine optimisation (SEO) and pay-per-click (PPC) advertising.

This ultimate guide to B2B marketing will look at how the process differs from B2C marketing, detail how business buyers have unique habits and behaviours, and outline how to document a strategy and get campaigns up and running cost-effectively.

Wordle, a simple daily online word game, has taken the online world by storm and become a part of popular culture and a fixture in social media news feeds in a matter of weeks.

TikTok is offering marketers new and exciting ways to engage with audiences through short-form videos.

There is no search engine optimisation (SEO) without content, and in today’s digital-first business world, there should be no content produced without SEO in mind.

Link building is one of the most important search engine ranking factors.

Affiliate marketing is a performance-based marketing activity where a publisher is rewarded by a retailer for referring customers through its own marketing campaigns.

A press release is a concise and informative official statement about a news story delivered to the media. Brands use press releases to make announcements and communicate noteworthy developments with the aim of securing press coverage online.

Writing and publishing blog posts regularly will boost your visibility and rankings in search engines, get more people sharing and linking to your content, and drive crucial metrics like traffic and engagement.

This Moz review takes an in-depth look at the “proven” solutions offered by the SEO tool, which include keyword research, backlink analysis and site audits.

It’s that time of the year again when marketers are looking to the future and considering how they can incorporate new trends and tactics into their strategies.

The festive season is a perfect opportunity to refresh your SEO strategy after a long year, and ahead of a new one in January, as you set out fresh targets and objectives for your content and website.

Zero-click searches are defined as those that satisfy the search intent of a user through information delivered at the top of the search engine results page.

Content marketing is a form of inbound marketing based around the distribution of high-quality content with the aim of attracting, engaging, and converting readers and viewers into long-term paying customers.

A/B testing for SEO is a process where you compare two different versions of a web page concurrently to determine which one performs better.

Inbound marketing is a strategy that aims to attract and engage consumers organically via the publication of useful, added-value content marketing, effective social media management and other tools, including email and SEO.

While there isn’t always a direct connection between social media and SEO, the two practices regularly work in tandem to indirectly increase your brand visibility.

Optimising for search engines doesn’t have to be complex as implementing just a few simple SEO tips can improve your content and increase your visibility on Google and Bing.

Organic social media marketing refers to the practice of sharing content for free on platforms such as Facebook and LinkedIn with the aim of engaging followers.

B2B content marketing strategies are centred around informational articles showcasing expertise that can engage new leads and nurture current relationships to generate sales and revenue.

A well-executed internal link structure will help Google to discover your content and pass link equity between web pages.

This Yoast SEO review takes an in-depth look at how the popular WordPress plugin can be used to optimise content in order to increase engagement.

As the name suggests, duplicate content refers to any content that shows up in more than one place on the internet.

Site migration is the process of making major changes to a site’s location, structure or design with the aim of successfully transferring search engine signals over to the updated site.

Multilingual SEO is the practice of optimising a website for different languages to rank in international search engines and to help people in overseas countries to find the right content.

Link building is the process of building links to your content from other websites in order to increase referral traffic.

A content paywall can be detrimental to SEO when content is gated entirely, but it is still possible to drive organic traffic to web pages by striking a balance between free and premium content on a website.

You can open a free account and start using Instagram for business to publish original content and promote your brand while increasing your visibility on social media and reaching and engaging with a growing audience.

Technical SEO is the process of optimising the technical aspects of your website and servers to help search engines crawl and index your pages.

Since its launch, Hootsuite has been helping brands make the most of their online presence. Most business leaders have caught on to the importance of having an effective social media strategy but not everyone knows how best to implement that strategy.

Generating leads, driving traffic and brand building are among the main objectives for marketers using social media in 2021.

This Ahrefs review breaks down everything you need to know about this tool’s core features and how it can help you to build better SEO strategies and content marketing campaigns.

Blog content can improve your search rankings on Google and Bing organically, which will increase the visibility of your site.

With a collective global audience of approximately 4.2 billion people, social media is an incredibly valuable marketing outlet.

The Google Page Experience update will see a new range of user-experience based signals rolled into the search engine’s core algorithm during a gradual rollout.

Beginner’s technical SEO covers basic tweaks and tactics that can help to optimise your website and servers.

Cost-effective marketing enables you to maximise your return on investment (ROI) and drive organic traffic to web pages from search.

Cost-effective marketing enables you to maximise your return on investment (ROI) and drive organic traffic to web pages from search.

Using free tools to find keywords to include in your content marketing materials and web copy will improve your rankings for important terms and phrases that people search for on Google.

While receiving negative reviews is not an objective you would intentionally pursue, mixed feedback from customers can actually help your business to build a more credible online and search presence.

Mobile optimisation is the process of making technical tweaks and changes to your website to ensure that visitors on smartphones and tablets have a great user experience.

Implementing some simple website structure tips will help you to declutter your pages and ensure they are linked.

International SEO refers to the process of optimising content and web pages to increase your organic search presence in countries and for languages other than your own.

Meta descriptions are short snippets of text that summarise what a page is about and are crucial to SEO, as they are often presented in search results below a blue link.

Web search engines such as Google use complex tech, including algorithms, to sort through a database of information and present a user with results relevant to a particular query.

Web search engines such as Google use complex tech, including algorithms, to sort through a database of information and present a user with results relevant to a particular query.

Google Analytics is a free data analytics tool used by webmasters and marketers to analyse the behaviour and habits of people that visit a site.

Being able to publish SEO content that ranks on the first page of search engines is crucial for increasing your visibility online.

Optimising for Google ranking factors such as page speed, domain authority, user experience and links can help your content to feature on the first page of SERPs.

People turn to incognito searches to enter queries privately, with the knowledge that their search history won’t be saved afterwards.

Google rewards sites that publish a regular stream of written content, which means the SEO benefits of blogging include increased visibility and higher rankings in search results.

Negative SEO refers to any underhand or malicious tactics that aim to sabotage a competitor’s search engine ranking.

Your online reputation is effectively digital word of mouth with feedback, reviews and recommendations having a direct impact on buyer’s decisions both in the B2B and B2C space.

User engagement is measured by any active interaction that a user has on your website, separating itself from the casual browser who finds no real value in what you offer.

User engagement is measured by any active interaction that a user has on your website, separating itself from the casual browser who finds no real value in what you offer.

Social media marketing provides every business with the opportunity to cost-effectively reach and engage with millions of customers worldwide.

As 2020 comes to a close, it has never been more important to make sure that you have your 2021 SEO strategy ready.

Link building is the process of acquiring links from external websites to yours; it’s one of the most – if not the most – important components of a successful SEO campaign.

Search engine Pay-Per-Click (PPC) is one of the best methods of online advertising.

If you’re working hard to raise the profile of your site on search engines, it’s vital that you understand your domain rating (DR).

Pay-Per-Click (PPC) is a method of online advertising that bypasses many of the complexities involved in other forms, to drive traffic directly from a search engine to your site.

Social media is now the single most effective means of representing your business on a day to day basis.

Content is king has to be one of the most overused phrases in the SEO industry to explain why content matters, but that’s not to say there is no truth behind it.

SEO is the acronym for Search Engine Optimisation: a form of digital marketing that aims to push your website to the top of Google’s search results primarily by increasing its organic traffic.