Blog

Should You Use Unhinged Content in Your Social Media Strategy?

23 February 2024

If you have been scrolling through social media over the last year and wondered why brands are jumping on trending memes and publishing risqué, “out there” content, then you will have seen first-hand an interesting type of strategy that prioritises excitement and chaos over everything else.

SaaS SEO: Why You Should Care

20 February 2024

With so many products, tools, and software available, it’s more difficult than ever for SaaS customers to find the right product or service at the right time – especially when they are not always sure exactly how these products will solve their problems.

What is Keyword Stuffing?

30 November 2023

How many keywords should you use in your content, and how many is too many? These are the questions that creators regularly run into when crafting content for readers and optimising it for search engines such as Google.

TikTok SEO: How to Boost the Visibility of Your Videos

23 September 2023

TikTok SEO is a term that has quickly entered the marketing lexicon, thanks to the incredible success that ByteDance’s short-form video hosting app has enjoyed during the last two and a half years. TikTok now has more than one billion monthly active users, and the average person spends almost an hour and a half browsing the app and watching content every single day. It’s no surprise then that marketers are desperately trying to find ways to uncover the mysteries of the algorithm to get their content seen.

SiGMA Europe Summit 2023: How the iGaming Industry Views AI and its Role in Content Generation

21 November 2023

I've returned to the office after attending the SiGMA Europe Summit in Malta. We had a brilliant time out there, met some great people, and even took some time to enjoy the amazing sights the country has to offer.

SEO for Product Pages: Seven Tips for Success in Search

28 July 2023

One aspect of SEO content creation that is often overlooked is writing product descriptions. While eye-catching articles and thought leadership-based blogs will generally deliver more engagement.

AI and Its Threat to Authenticity

3 May 2023

Last week, I read an article about a German magazine, Die Aktuelle, which claimed to have conducted the “first interview” with Michael Schumacher since his skiing accident in December 2013.

Three-Star and Lower Online Reviews Disastrous for Trust Levels, New Study Finds

13 April 2023

The importance of online reputation management for brands has been laid bare in a new study published by Go Fish Digital.

Chipotle’s New Menu ‘Hacks’ Highlight the Power of Viral TikTok Videos

6 April 2023

Chipotle may have started a new digital marketing trend by adding TikTok food “hacks” to its menu, as well as incorporating viral user-generated content into its long-term social media strategy.

Cocaine Bear: A Marketing Marvel as Memes Make $53 Million

7 March 2023

Even if you haven’t yet had the pleasure of visiting the cinema for the most talked about horror film of the year, you might have spotted a unique marketing strategy trending on social media platforms.

I’m Lovin’ It: McDonald’s Marketing Success

25 January 2023

McDonald’s was already one of the most popular and recognisable brands in the world before social media, but it successfully transferred its notoriety to the age of digital media.

What Is Mastodon and Could It Potentially Replace Twitter?

14 November 2022

Mastodon, a decentralised social media platform, revealed earlier this week that it now has more than one million active monthly users.

Should You Include ‘Unhinged’ Content in Your Social Media Strategy?

8 November 2022

If you have been scrolling through social media recently and wondered why brands are jumping on trending memes and publishing risqué, “out there” content

Google Recommends Creating Content That Matches ‘Expertise’ and ‘Passion’

7 November 2022

Google’s SEO expert John Mueller has urged content creators to target keywords that match their “expertise” and “passion”, rather than focusing on search volume.

How to Choose the Right Social Media Platforms for Your Business

5 October 2022

The benefits of social media marketing are well documented. Managing accounts on Facebook, Instagram, Twitter et al can increase your brand awareness.

r/Marketing: How Businesses Can Nail Marketing on Reddit

27 July 2022

Reddit is a platform with more than 430 million monthly active users, 130,000+ active communities and daily traffic numbers that top both Twitter and LinkedIn.

Why Everyone is Talking About TikTok as a Search Engine

25 July 2022

The rise of TikTok as a search engine.

Eight Marketing Lessons We Can Learn From Steve Jobs

29 June 2022

Steve Jobs remains one of the most recognisable names and faces in tech, after spearheading Apple’s transformation from a struggling personal computer business.

Just Do It: Why Nike Is a Marketing Leader

23 June 2022

Nike’s marketing and advertising campaigns are among the most memorable and recognisable in the world.

Why Ryan Reynolds Is a Marketing Genius

16 June 2022

Ryan Reynolds is one of the highest-paid actors in the world. His 30-year career has grossed more than $5bn at the box office.

31st Anniversary: The Similarities Between Wayne’s World and Influencer Marketing Today

19 May 2022

Starting as a recurring sketch on NBC’s Saturday Night Live, Wayne’s World became such a hit that it was turned into a feature length film.

Duolingo’s Rise to TikTok Success

10 May 2022

Duolingo’s explosion on TikTok, where it regularly draws millions of views per video, is a prime example that for showcases the influence of social media.

Why Content Makes or Breaks Your SEO Strategy

5 May 2022

Content marketing and SEO are two different strategic marketing processes but both are enhanced when they work in tandem to serve customer’s needs.

A New Social Media App, BeReal, Focusing on ‘Authenticity’ is Rising in Popularity

28 April 2022

There is a new kid on the social media block and it’s capturing the attention of millions of new users who want a more grounded experience.

Instagram Tweaks Algorithm to Serve More ‘Original Content’

22 April 2022

Instagram wants to give “original” content creators the credit they deserve, after announcing plans to update its ranking algorithm to serve more authentic images and videos to users’ feeds.

Pogo-Sticking in SEO: What Is It?

7 April 2022

Pogo-sticking is an SEO term that describes the brief flurry of activity where a user clicks on a web page in search results and then quickly returns to search results to click on a different page.

How Do Hashtags on Instagram Work?

30 March 2022

Instagram is all about posting your best images and videos to boost brand awareness.

What is Nostalgia Marketing?

25 March 2022

Nostalgia marketing is among a new wave of “emotional” marketing techniques that in the face of cold, hard-sell advertising, instead looks to connect with consumers authentically

SEO vs. PPC: Which Is Best for Your Business?

8 March 2022

When trying to increase the visibility of content in Google’s search results, marketers have two primary tactics to choose from – search engine optimisation (SEO) and pay-per-click (PPC) advertising.

Ultimate Guide to B2B Marketing

2 March 2022

This ultimate guide to B2B marketing will look at how the process differs from B2C marketing, detail how business buyers have unique habits and behaviours.

The Rise of Wordle: How Brands Are Joining the Hype

15 February 2022

Wordle, a simple daily online word game, has taken the online world by storm and become a part of popular culture and a fixture in social media news feeds in a matter of weeks.

How to Use TikTok for Business

10 February 2022

TikTok is offering marketers new and exciting ways to engage with audiences through short-form videos.

SEO Content Creation in 2022: A Complete Guide

8 February 2022

There is no search engine optimisation (SEO) without content, and in today’s digital-first business world, there should be no content produced without SEO in mind.

Can Too Many Links in Your Articles Harm Your SEO?

4 February 2022

Link building is one of the most important search engine ranking factors.

What is Affiliate Marketing?

21 January 2022

Affiliate marketing is a performance-based marketing activity where a publisher is rewarded by a retailer for referring customers.

Press Release: Purpose and Guide

19 January 2022

A press release is a concise and informative official statement about a news story delivered to the media.

How Long Should a Blog Post Be In 2022?

13 January 2022

Writing and publishing blog posts regularly will boost your visibility and rankings in search engines, get more people sharing and linking to your content.

Tool Review: Moz

11 January 2022

This Moz review takes an in-depth look at the “proven” solutions offered by the SEO tool, which include keyword research, backlink analysis and site audits.

Six Digital Marketing Trends for 2022

1 January 2022

It’s that time of the year again when marketers are looking to the future and considering how they can incorporate new trends and tactics into their strategies.

Optimising Your SEO for the Festive Season

15 December 2021

The festive season is a perfect opportunity to refresh your SEO strategy after a long year, and ahead of a new one in January.

How Much of Your Marketing Budget Should You Spend on SEO?

10 December 2021

Zero-click searches are defined as those that satisfy the search intent of a user through information delivered at the top of the search engine results page.

Zero-Click Searches – What Are They?

23 November 2021

Zero-click searches are defined as those that satisfy the search intent of a user through information delivered at the top of the search engine results page.

What is Content Marketing?

4 November 2021

Content marketing is a form of inbound marketing based around the distribution of high-quality content.

A/B Testing for SEO

1 November 2021

A/B testing for SEO is a process where you compare two different versions of a web page concurrently to determine which one performs better.

What is Inbound Marketing?

18 October 2021

Inbound marketing is a strategy that aims to attract and engage consumers organically via the publication of useful, added-value content marketing.

Social Media and SEO: Is There a Direct Link?

11 October 2021

While there isn’t always a direct connection between social media and SEO, the two practices regularly work in tandem to indirectly increase your brand visibility.

Ten Simple SEO Tips You Can Implement Within a Day

30 September 2021

Optimising for search engines doesn’t have to be complex as implementing just a few simple SEO tips can improve your content.

Paid vs Organic Social Media Marketing

13 September 2021

Organic social media marketing refers to the practice of sharing content for free on platforms such as Facebook and LinkedIn with the aim of engaging followers.

The Big Do’s and Don’ts of B2B Content Marketing

7 September 2021

B2B content marketing strategies are centred around informational articles showcasing expertise that can engage new leads.

The Value of a Strong Internal Link Structure

30 August 2021

A well-executed internal link structure will help Google to discover your content and pass link equity between web pages.

Tool review: Yoast SEO

27 August 2021

This Yoast SEO review takes an in-depth look at how the popular WordPress plugin can be used to optimise content in order to increase engagement.

Duplicate Content – Five Common Myths Debunked

23 August 2021

As the name suggests, duplicate content refers to any content that shows up in more than one place on the internet.

Site Migration and SEO: How to Fix Common Issues

23 August 2021

Site migration is the process of making major changes to a site’s location, structure or design with the aim of successfully transferring search engine signals over to the updated site.

What is Multilingual SEO?

13 August 2021

Multilingual SEO is the practice of optimising a website for different languages to rank in international search engines.

Why You Need to Pay Attention to Link Building

6 August 2021

Link building is the process of building links to your content from other websites in order to increase referral traffic.

How do paywalls impact SEO?

2 August 2021

A content paywall can be detrimental to SEO when content is gated entirely, but it is still possible to drive organic traffic to web pages.

How to use Instagram for Business

26 July 2021

You can open a free account and start using Instagram for business to publish original content and promote your brand.

What is Technical SEO?

26 July 2021

Technical SEO is the process of optimising the technical aspects of your website and servers to help search engines crawl and index your pages.

Tool Review: Hootsuite

22 July 2021

Since its launch, Hootsuite has been helping brands make the most of their online presence.

Social Media: How to Convert Followers into Customers

15 July 2021

Generating leads, driving traffic and brand building are among the main objectives for marketers using social media in 2021.

Tool Review: Ahrefs

9 July 2021

This Ahrefs review breaks down everything you need to know about this tool’s core features and how it can help you to build better SEO strategies and content marketing campaigns.

How to Boost Your Visibility with Blog Content

6 July 2021

Blog content can improve your search rankings on Google and Bing organically, which will increase the visibility of your site.

How to Use Social Media For Business

23 June 2021

With a collective global audience of approximately 4.2 billion people, social media is an incredibly valuable marketing outlet.

Google’s Page Experience Update Begins Rollout – How Will it Affect You?

21 June 2021

The Google Page Experience update will see a new range of user-experience based signals rolled into the search engine’s core algorithm during a gradual rollout.

A Beginners Guide to Technical SEO

16 June 2021

Beginner’s technical SEO covers basic tweaks and tactics that can help to optimise your website and servers.

Tool Review: SEMrush

9 June 2021

Cost-effective marketing enables you to maximise your return on investment (ROI) and drive organic traffic to web pages from search.

What are the Most Cost-Effective Forms of Marketing?

4 June 2021

Cost-effective marketing enables you to maximise your return on investment (ROI) and drive organic traffic to web pages from search.

The Best Free Tools for Finding Keywords

18 May 2021

Using free tools to find keywords to include in your content marketing materials and web copy will improve your rankings for important terms and phrases that people search for on Google.

Why Negative Reviews Affect Your SEO

18 May 2021

While receiving negative reviews is not an objective you would intentionally pursue, mixed feedback from customers can actually help your business to build a more credible online and search presence.

A Guide to the Best Mobile Optimisation Practices

11 May 2021

Mobile optimisation is the process of making technical tweaks and changes to your website to ensure that visitors on smartphones and tablets have a great user experience.

Our Top Three Website Structure Tips for SEO

4 May 2021

Implementing some simple website structure tips will help you to declutter your pages and ensure they are linked.

How to Optimise Your Site for International SEO

26 April 2021

International SEO refers to the process of optimising content and web pages to increase your organic search presence in countries and for languages other than your own.

How to Write Meta Descriptions

20 April 2021

Meta descriptions are short snippets of text that summarise what a page is about and are crucial to SEO, as they are often presented in search results below a blue link.

How to Conduct a Competitor Analysis

14 April 2021

Web search engines such as Google use complex tech, including algorithms, to sort through a database of information and present a user with results relevant to a particular query.

How Does Google’s Search Engine Work?

29 March 2021

Web search engines such as Google use complex tech, including algorithms, to sort through a database of information and present a user with results relevant to a particular query.

Google Analytics for Beginners

22 March 2021

Google Analytics is a free data analytics tool used by webmasters and marketers to analyse the behaviour and habits of people that visit a site.

How to Write Content That Consistently Ranks in Google

15 March 2021

Being able to publish SEO content that ranks on the first page of search engines is crucial for increasing your visibility online.

Eight Google Ranking Factors You Need to Optimise For

8 March 2021

Optimising for Google ranking factors such as page speed, domain authority, user experience and links can help your content to feature on the first page of SERPs.

Do Incognito Searches Affect Your SEO?

1 March 2021

People turn to incognito searches to enter queries privately, with the knowledge that their search history won’t be saved afterwards.

The SEO Benefits of Blogging for Your Website

22 February 2021

Google rewards sites that publish a regular stream of written content, which means the SEO benefits of blogging include increased visibility and higher rankings in search results.

Recognising Negative SEO Tactics and How to Fight Them

15 February 2021

Negative SEO refers to any underhand or malicious tactics that aim to sabotage a competitor’s search engine ranking.

Diagnosing and Repairing Your Online Reputation

8 February 2021

Your online reputation is effectively digital word of mouth with feedback, reviews and recommendations having a direct impact on buyer’s decisions both in the B2B and B2C space.

Implementing a Local SEO Strategy for Your Business

1 February 2021

User engagement is measured by any active interaction that a user has on your website, separating itself from the casual browser who finds no real value in what you offer.

Which User Engagement Metrics Influence SEO?

25 January 2021

User engagement is measured by any active interaction that a user has on your website, separating itself from the casual browser who finds no real value in what you offer.

Social Media Marketing Trends in 2021

11 January 2021

Social media marketing provides every business with the opportunity to cost-effectively reach and engage with millions of customers worldwide.

What Changes Should You Make to Your 2021 SEO Strategy?

21 December 2020

As 2020 comes to a close, it has never been more important to make sure that you have your 2021 SEO strategy ready.

Why Link Building is Vital to Your SEO Strategy

14 December 2020

Link building is the process of acquiring links from external websites to yours; it’s one of the most – if not the most – important components of a successful SEO campaign.

Punching Up With Your PPC Keywords

7 December 2020

Search engine Pay-Per-Click (PPC) is one of the best methods of online advertising.

A Deep Dive into DR

30 November 2020

If you’re working hard to raise the profile of your site on search engines, it’s vital that you understand your domain rating (DR).

The Ultimate Guide to Search Engine Pay-Per-Click

24 November 2020

Pay-Per-Click (PPC) is a method of online advertising that bypasses many of the complexities involved in other forms, to drive traffic directly from a search engine to your site.

Social Media: It’s Important, Here’s Why

17 November 2020

Social media is now the single most effective means of representing your business on a day to day basis.

Why Content Matters

9 November 2020

Content is king has to be one of the most overused phrases in the SEO industry to explain why content matters, but that’s not to say there is no truth behind it.

What is SEO? A Simple Beginner’s Guide

November 4, 2020

SEO is the acronym for Search Engine Optimisation: a form of digital marketing that aims to push your website to the top of Google’s search results primarily by increasing its organic traffic.

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