Paid Google search advertising, commonly called PPC (pay per click), involves placing ads on the search results page in response to relevant search terms. Unlike other advertising formats, PPC operates on a pay-per-click basis, meaning you only pay when a user clicks on your ad.
PPC advertising allows us full control over every aspect of a campaign. We can tailor each campaign to target specific geographical locations, audience demographics, and even determine the optimal timing for ad display. Moreover, you have the flexibility to adjust budgets and daily spending, allowing you to scale your campaign according to your budgetary needs or requirements.
While PPC advertising works great with SEO campaigns, it offers instant returns compared to SEO, which may take some time to yield results. PPC serves as a powerful addition to your business's marketing endeavours, quickly reaching targeted customers. Additionally, PPC boasts easily trackable KPIs, providing clear insights into how your advertising budget is being utilised.
