Marketing News You Need to Know - 28th February 2025

28 February 2025
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by Atlas SEO
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2 mins
Woman on laptop

Forty-two percent of people believe Google is now “less useful”

People are losing faith in Google search results. Just 14% say they are “very helpful”, while 42% believe SERPs are becoming less useful. This sentiment is more pronounced among younger people, especially Gen Z, who are turning to AI tools instead.

In a story covering the research by Vox Media, news site The Verge noted: “Legacy tech (e.g. Google) and social platforms are rapidly losing ground as trust and authenticity fade, with more people flocking to AI chatbots, niche communities, and platforms like TikTok.”

The findings might worry Google, especially as its market share recently dropped below 90% for the first time in 10 years.

Meta plans new AI app

Meta is reportedly planning to launch a mobile app for its AI assistant, Meta AI. The new standalone version is being positioned as a direct rival to ChatGPT. According to sources close to the company, the Meta AI app is expected to arrive before the summer.

After hearing the news, OpenAI CEO Sam Altman quipped, “Ok fine maybe we’ll do a social app” in a post on X.

Meta has invested significant sums in AI, with not a great deal to show for it just yet. The Meta AI chatbot has been available since September 2023, but a dedicated app might help it gain traction against more popular rivals.

Education tech company sues Google

Google is the target of a new lawsuit filed by Chegg, a publicly traded education tech company. Chegg claims its traffic and revenue have plummeted since the emergence of AI Overviews (AIOs), which now take pride of place at the top of search results.

In a statement, Chegg said: “Unfortunately, traffic is being blocked from ever coming to Chegg because of Google’s AIO and their use of Chegg’s content to keep visitors on their own platform.”

Chegg lost $6.1m during the last quarter, down 24% from a year earlier. The California-based company offers online learning tools, including digital textbook rentals and tutoring, and has relied on organic and paid SEO to drive engagement.

Google responded by stating that AI Overviews “send traffic to a greater diversity of sites.” However, it now faces a significant lawsuit which may end up in court.

Instagram considers Reels app

Meta wants everything to be an app, it seems. A new report has revealed behind-the-scenes talks about spinning off Instagram Reels into a separate mobile app.

Media company The Information claimed: “Instagram is considering launching a stand-alone app for its short-form video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks.”

The plans are part of a special project, codenamed ‘Project Ray’, designed to topple TikTok from its short-form video pedestal. It’s believed that Instagram is also overhauling its recommendation system for new users and pushing more 3-minute videos.

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