Google unveils AI-powered Search Generative Experience (SGE) at I/O event

12 May 2023
by Annie-Mai Hodge
1 min
Google unveils AI-powered Search Generative Experience (SGE) at I/O event

Google unveiled a new Search Generative Experience (SGE) and “Perspectives” feature at its annual I/O event on Wednesday.

With the ChatGPT-powered Bing and TikTok threatening its search engine domination, Google is going big on artificial intelligence to ensure its services remain relevant.

A new approach to Search, driven by generative AI, aims to transform how people find content.

The SGE will feature answers to queries generated by AI, which will use a “variety” of language learning models (LLMs).

Google used an image of a very specific query to showcase the capabilities of generative AI:

When asked, “what’s better for a family with kids under 3 and a dog, bryce canyon or arches”, Google Search generates a response in a green box right at the top of SERPs.

Users can then ask follow-up questions to dig deeper into the topic.

In addition to answering detailed questions, the SGE will also deliver a more intuitive online shopping experience.

Google says this has built on the 35bn product listings in its Shopping Graph.

Users will be able to get product info, prices, ratings and reviews all in one place.

The second major addition to Search is “Perspectives”.

If you have ever added ‘Reddit’, ‘Twitter’ or another online forum to the end of a query, then this feature is for you.

Google will now highlight posts from discussion boards and social media, plus other “hands-on” reviews and articles so users can gain a more human perspective on a topic.

UK searchers won’t have access to the new additions just yet, though.

Google says only Google App and Chrome desktop users in the US will be able to experiment with the features in Search Lab for now.

But as Bard has now also been officially rolled out for everyone, it is likely you won’t have to wait long to start using Google’s exciting new generative AI tech.


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