Twitter will use a new multi-coloured verification system when it relaunches check marks later this week.
Elon Musk revealed that accounts will show either a gold, grey or blue tick, depending on their status, in what he claims is a “painful, but necessary” step to combat recent problems.
Twitter recently pulled its controversial paid-for blue tick subscription service amid a surge in accounts impersonating brands and popular figures.
In a tweet, Musk explained: “Gold check for companies, grey check for governments, blue for individuals (celebrities or not).”
Every single account will be manually authenticated before the check activates and it’ll allegedly launch this Friday (2nd December).
That will put additional pressure on Twitter’s workforce, which has been decimated by Musk’s cavalier attitude to firing important engineers and other employees.
Musk had said early last week that he didn’t want any more layoffs but more staff ended up leaving on the eve of Thanksgiving.
The new verification system aims to bring back an air of stability to the social media platform amid the chaos, and Musk will be hoping for a smooth rollout.
Twitter users will again be able to purchase a blue tick via an $8 (£7) monthly subscription service.
However, government officials and companies will be in an exclusive club, with alternative coloured check marks.
Musk noted that certain individuals could have a blue tick and a second logo on their accounts if they work for or represent a leading organisation.
The blue tick system will be part of the Twitter Blue subscription, which won’t be available for newly created accounts, in an effort to combat spam and misinformation.
