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TikTok Introduces Text-Only Posts to ‘Expand’ Content Creativity

26 July 2023
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TikTok Introduces Text-Only Posts to ‘Expand’ Content Creativity

TikTok is the latest social media app to take a shot at attracting Twitter users after introducing text-only posts.

The video-sharing platform said it wants to “expand the boundaries of content creation” by allowing users to experiment with a written format.

These posts will be a bit flashier than similar options in rival apps.

TikTok’s text-based content will support features including stickers, sound, tags, customised colours and even “Duets”.

In-depth content will be possible too, as posts can contain up to 1,000 words.

“These features make it so your text posts are just as dynamic and interactive as any video or photo post”, TikTok said in a statement.

Gen Z’s favourite app taking a swerve to text-only posts is not something many social media managers would have envisaged in 2023.

However, the recent hype surrounding the launch of Threads, and Twitter’s potential demise has highlighted the ongoing popularity of text for certain audiences.

TikTok says it has already seen an impressive range of creative written content in comments, captions and videos on the platform.

Users who enjoy using and experimenting with text will now have an outlet for expression.

The move came just hours after Twitter ditched its classic bird logo in favour of an “X” and stated that tweets would now be known as “x’s”.

Explaining the decision, Elon Musk said he wants Twitter to evolve into an “everything app”.

He stated that users will soon be able to manage their “entire financial world” on the platform and that the Twitter name is no longer relevant.

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