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Meta Launches Paid Verification Service in the US

20 March 2023
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Meta Launches Paid Verification Service in the US

Meta has launched its paid verification service for Facebook and Instagram in the US, following a successful trial in Australia and New Zealand.

Users on Meta’s platforms can now pay $14.99 (£12) per month to get a blue check mark on their accounts, and enhanced customer privacy and support.

Meta says initial tests in select regions delivered “good results”, with the obvious uptick in revenue but also positive feedback from early subscribers.

That might be because ‘Meta Verified’ also boosted the visibility and reach of paid users across the platform.

Meta says while this is a compelling perk for the service, it plans to fine-tune the offering before rolling it out to other regions.

CEO Mark Zuckerberg confirmed on Friday (17 March) that US users could now join the waitlist for Meta Verified.

To sign up, users must be over 18 and have completed the verification process, which includes submitting a government ID.

They will then get access to exclusive features such as stickers for Facebook and Instagram Stories.

Zuckerberg added: “You can get a badge, proactive impersonation protection and direct access to customer support.”

Meta’s rollout of a blue-tick service follows Twitter’s then-controversial decision to launch a paid verification system in November last year as part of Twitter Blue.

It was one of the major changes new owner Musk implemented to try and create alternative streams of revenue.

Other platforms are now following suit, with Meta also joining Snap and Telegram with paid check marks bundled into subscription services.

Snap’s Snapchat+ has been quite successful as it now has 2.5m paid customers.

Meta will be hoping for bigger numbers, and it is a sign that the once-free social media landscape is evolving quickly.

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