A comprehensive SEO Audit is an in-depth analysis of your website. It serves as a health check-up to diagnose pain points that are affecting your site’s organic traffic and identify ways to improve overall performance and visibility. The process involves looking at all the data associated with your website, using Google Search Console and Google Analytics, as well as SEO tools such as Semrush and Ahrefs.
When it comes to a deep audit, there are three fundamental aspects that we take into consideration:
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Content: This is to evaluate the performance and quality of all existing content on your website, not just blog or news sections, by reviewing keywords targeted, meta tags and content relevance, as well as identifying any underperforming or outdated content to align with current search intent.
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Backlinks: This is a deep dive into every link coming to and going from your site, analysing your backlink profile to identify any broken or spammy links, that could trigger Google’s penalties, while uncovering new high-quality link building opportunities.
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Technical SEO: This is looking at how your website works, addressing potential problems that could affect search visibility, such as crawlability and indexing, security, site speed or any issues that affect your overall website health.
A full audit identifies these issues and we can provide you with solutions on how you can remedy these, from content planning and keyword research to link building opportunities and overall user experience.
