Influencer marketing is a strategic channel that connects your brand with the audiences you need through credible online voices. It has been a backbone for marketing campaigns in the last few years, with 69% of consumers reporting that they trust influencer marketing, and 60% of consumers reporting they have been influenced by social media while shopping in-store.
As part of our expanded 2026 influencer offering, we partner closely with you to build a creator programme that is rooted in fit and performance, not vanity metrics. Using our in-house discovery and vetting process, we identify the right mix of creators for your niche that genuinely fit your audience, and manage the workflow end to end, from briefing and content approvals, through to tracking, performance reporting and optimisation.
Campaigns can run across YouTube, TikTok, Instagram and LinkedIn, with community-led spaces like Discord included where they add strategic value. We also run campaigns on other platforms upon request.
Users are increasingly turning to social platforms when researching products and services. With 75% of people using social media for purchasing advice, creator content plays a clear role in how options are compared and decisions are made.
