Yahoo Optimisation
Yahoo's search results produce surprisingly high quality listings. Some observers had suspicions that Yahoo might be stealing Google results and presenting them on their web site, but that is not so. Yahoo's search engine is a good one, yet the results are slightly skewed by paid inclusion.
Yahoo search marketing offers customers the ability to have their pages spidered for a payment. Is paying for inclusion a good idea? That depends on your keyword area. Yahoo still has a very high rate of usage and achieving high rankings and faster exposure in Yahoo UK is likely. Google UK's link algorithm is more intensive and filters out many links that could help rankings. Yahoo UK and MSN UK filters may not get rid of them so you may have sufficient ranking power to compete for top rankings if your site is expertly optimised. This is where professional on-site optimisation pays off.
Yahoo Search Results
The search results pages of Yahoo.co.uk look very similar to Google UK however Yahoo SEO does have some minor differences. You'll notice some of the site's present at the top of the search results don't look like ranking powerhouses. If they're there at the top however, they had the right mix of elements to have Yahoo consider them the most relevant. Yahoo's search engine algorithm relies heavily on link text and title tags, and on links from other relevant sites that appear in Yahoo's index. Where small web sites would have no chance to rank high in Google.co.uk, they have a good shot at top rankings in Yahoo.co.uk.
If you have a site that utilizes Yahoo shopping cart pages, search engine optimisation can help you gain more exposure in Yahoo and Google. Many Yahoo shopping sites don't fare well and suspicions arise that Google doesn't like Yahoo hosted web sites. This is not true. You can optimize your Yahoo small business site. Let us manage your Yahoo UK ecommerce SEO and you'll be fine. |
