Search Engine Marketing

The type of online marketing Atlas SEO offers is a subset of search engine marketing. Search Engine Marketing describes all marketing activities that might be carried out with the aid of public web search engines such as Google.co.uk, Yahoo.co.uk, or MSN.co.uk. Also included are specialty services which feed search engine advertising properties. From Google Adwords to Blog Advertising to Video ads, if the final goal is an appearance on a search engine, it comes under the umbrella of search engine marketing. SEM is the acronym. Search Engine Optimisation is process of helping clients web sites rank in the free organic search engine listings.

Atlas SEO is a UK search engine optimisation firm providing low cost, high return SEO solutions to UK clients. Before you make plans for your internet marketing campaigns, consult with us about the options that might be available. We want to help you get the very best results because that's what you're in business for.

Major Search Engine Marketing Programs

Google Adwords - without a doubt, Google is the the major online advertising platform offering fast publication of ads to targeted audiences in the UK and around the world. Google has advanced beyond simple text based ads to graphic and video based advertising. Google even publishes advertising via radio and television. It is hard to beat the powerful reach of Google AdWords, and the conversion rate of top placed listings is impressive too. The only issue for advertisers is whether their ad budget will last. Adword is very expensive and only those sites that can convert the visits to sales are able to keep up with the bidding wars. Prices have been known to eclipse $100 per click.

Yahoo Search Marketing - Yahoo.co.uk has a very small reach yet it may offer some leads for certain keyword areas. Yahoo has a paid inclusion program to have web pages indexed in their organic listings and they have paid advertising which operates the same as Google Adwords. Again, the issue of whether to use it comes down to whether your landing pages can convert these expensive leads into actual sales.

MSN.co.uk Advertising - MSN UK offers similar advertising programs as Yahoo.co.uk and Google.co.uk. Their pay per click accounts allow ads to show at the top of search results pages.

Banner Advertising - Almost every top web site offers their own banner advertising opportunities. Although banner ads are evermore creative to stay competitive, the return on investment is pale in comparison to search engine listings and search engine optimisation. However, many banner programs are keyword sensitive so that searchers get relevant banner ads presented on the pages they're viewing. Value Click and Doubleclick have traditionally been the leading publishers of banner ads.

Overall, Search Engine Marketing will continue to grow at a rate much higher than other forms of advertising and marketing. Compared to Search Engine Optimisation UK, advertising can offer greater reach but the price is higher cost. Pay per click programs are notoriously wasteful of advertisers money because of poor targeting. The tools to improve performance are there, but only professional PPC consultants know how to use them. The average advertiser quickly becomes frustrated at the disappearance of their ad budget. From optimised landing pages to improved adwords ad copy, we can help optimise your ppc campaigns as part of a full service SEO package.

Atlas SEO is a UK search engine optimisation service company providing powerful search engine optimisation solutions for our UK SEO clients. Our full Service SEO packages can include UK social media promotion including video production and syndication. Contact us for our full service UK SEO solutions.