Robots
Search engine robots are computer programs which use the hypertext transport protocol over an internet connection to make requests for documents. The robot or spider as it's known often starts with a request for the homepage of a particular web domain. With each hyperlink it finds, it requests the page that is linked to.
Robots typically start off a certain set of domains that they request documents from. These are major, important websites it finds other websites via the links on those sites. In this way, the spider (e.g., Googlebot) will eventually collect all the pages on the Web. Well, not quite. There are billions of documents the spider won't collect because they are inaccessible behind secure connections. Googlebot won't spider certain types of secure content and other types of content which don't possess text they can read. The robot program is a simple program that can make only simple requests for pages. It won't follow links that are embedded in Javascript or other complex code. It can only read text and certain meta tags (hidden code inside the web page code).
Atlas SEO can help you manage robot access to your site to ensure best spidering of your pages. This is just one facet of a professional search engine optimisation provided by a top flight UK SEO company. Make search engine optimisation a core part of your internet marketing strategy.
A Robot's Travels
You can determine if Googlebot has visited your site by analyzing your web site server transfer log files. Every web site that makes a request of your hosting web server, reveals its IP address. Googlebot.co.uk and googlebot.com come from a certain set of IP adresses. You can find the address and then do a reverse IP lookup which will indicate it is one of Google's.
Another alternative to identifying googlebot, is to have a Google Webmaster account which indicates whether Googlebot has been to your site and about it's daily trips to your site.
Can the trip a search engine robot takes into your site affect your rankings. The answer is yes. Sometimes Google will arrive via a certain page, but will stop if it feels the content it is collecting is not keyword relevant. Googlebot is sensitive to material that is not on the keyword theme it arrived at the site to find, or content that is not available, restricted, or which has little text copy within it. On ecommerce sites the problem is more severe. Many ecommerce site pages are highly duplicated so Google may give up after it collects pages that appear to similar. It may stop if it encounters urls that are too difficult to decipher. Many ecommerce sites unwittingly present the same content repeatedly in different pages. That's why ecommerce SEO is so critical to ecommerce success.
Googlebot is on a mission to find relevant content. Although a lot of ranking activity is done after the pages are collected in their database, Googlebot is programmed to avoid collecting junk. What Googlebot is programmed to avoid means you need to ensure it doesn't encounter problem pages or irrelevant content first when it arrives at your site. Like a welcome mat at your front door of your home, you want to ensure Googlebot is treated well when it arrives.
Web Sites that use relevant keywords right off the bat on their homepage are setting the tone to be treated well by Google. Search engine optimisation ensures keywords are used creatively and well.
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