Google Ranking Factors
Many SEO pundits have guessed and postulated at the factors that Google weighs as part of its ranking algorithm. There's no proof that any of them have it right. The fact is, Google keeps its "secret sauce" close to the chest like a poker player. However, Google UK shows its cards when it publishes search rankings. The nature of the ranking algorithm and its factors are revealed to experienced SEO professionals when we study the rankings to see how they've changed over time. After changes to a site have been made, such as optimisation, we can record the changes in rankings.
Theoretically, something is known about the Google UK algorithm and what is being gauged and analyzed on a web site. Up to one hundreds factor may be assessed within the overall indexing and ranking of web pages. Each factor is given a weighting, although some factors combined may be given very high importance. Google's algorithm is very complex, capable of using many subalgorithms to produce the final search results the searcher receives.
Contact us via email to receive an UK search engine optimisation quote. We understand search engine's algorithms and indexing practices. We know to time your implementation and present your site to search engines to generate the best possible results.
What are the Factors in Ranking Algorithms?
In general these are the factors that are given a weighted emphasis in search engine algorithms:
Off Site Ranking Factors
Google is heavily dependent on what links on other sites "say" about your site. They assess whether the site linking to yours is a spam site or one of great merit. Some of the concepts being used in calculations represent several factors combined. Trustrank measures the trustworthiness of the site itself plus the trustworthiness of the sites linking to it. That is combined with the keyword reputation of the site and whether they are about similar topics. Links from sites on the same topic are very helpful.
The way a site is linked and the array of keywords used within it, and the originality of the site's content determine whether a link from that site will help yours. You may be well advised to give others some help in optimising their sites which in turn will aid your site's rankings.
Atlas SEO is ideally suited to help you with you UK Internet marketing campaigns lead by an effective search engine optimisation strategy. With our help you have the best opportunity for high rankings and excellent conversion rates. |