Link Building

For those working in the industry, the task of link acquisition is easily the toughest part of the work. Search engines conduct link analysis to understand what a link from one web page to another means. What does the link tell the search engine about the content being linked to? Search engines have a method of collecting and analyzing that information. So not only is a link from one site to another a kind of vote of confidence for that site, it also contains information about what the other site is about. This is the most important element of search engine optimisation, yet very little is known in the SEO community about it.

An SEO provider must acquire links from other web sties to their client's web site. This helps builds rankings. It is not always the number of links that matters. Quality is extremely important. Web site owners know the value of links and won't link for free usually. They may link to their marketing partners for free but not your site. As quality link builders we need to find relevant sites that will link to yours. Because of how Google's algorithm is arranged, a small number of high quality links can generate significant bottom line results. It is worth it to invest the time and money to get links on the right sites.

Acquiring Links

To build links to your sites, we need to get the news out there about your site. You need to be creative and innovative about generating news worthy and buzz worthy stories and events about your business and products. Even the most mundane businesses can have something interesting to talk about. There are industry events, product launches, market changes, consumer trends, and pop culture events that can be tied into your products and services. Buzz should be a part of your UK internet marketing campaign.

Social Media Links

Google's algorithm favors a small set of sites on a particular topic and getting links from those top sites is not often possible. They usually are hoarding their ranking power and even if you do have something really valuable to share, they still won't link to your site. It's not fair but that's the way it is.

Social media sites including blogs and personal homepages on Facebook, Face Party, Bebo, Myspace, Digg, and others represent an opportunity to establish links directly and indirectly to your site and build direct traffic. In this sense, your corporate or ecommerce site might need some help to be relevant to the realm of social media. Having a blog can allow you to present your products differently and invite discussion which could not take place on your corporate site. These "buddy" sites as we might call them are more likely to be talked about and linked to. In turn, they can link to your corporate site.

These are just a few of the ideas we come up with for our UK SEO clients. Links are a key component of search engine optimisation strategies and you'll want to be liberal about doing what's necessary to obtain quality links.

Atlas SEO is a preferred search engine optimisation service for UK companies. From SEO analysis through to link popularity building, we have the solutions to help you achieve a strong search engine presence. Try our SEO video analysis of your web site to start with. Afterward, you'll be calling us to perform search engine optimisation on your site. With Atlas UK SEO experts, you can be confident you have industry experts working on your corporate or ecommerce web site.