Landing Page Optimization
After you've successfully optimized your web site and begun to receive traffic from search engines and direct traffic from marketing partners, you'll no doubt turn your attention to the matter of generating more sales and converting more of those visitors to actual sales. Landing page optimisation is a key marketing service we provide.
Landing pages refer to any page which visitors first land on at your Web site. It could be your home page, services page, or a page you've created for your Google adwords campaigns, or banner ad campaigns. A regular web page normally doesn't perform well as a landing page.
SEO is often done in a wholistic manner therefore your visitors from search engines could arrive on many of your pages. Some may not be written for search engine visitors, however we if know what the issues might be, we can make the page more effective in communicating value or getting the visitor to a better page on the site. Sometimes the graphics on the site will entice and convert while other times copy will need to be adjusted.
Whether pages need to be adjusted or improved really depends on overall conversion rates and bounce rates. If your bounce rate is high, the page is probably not effective. Be open minded about landing pages and you'll discover the right combination of sales factors.
Optimise your Landing Pages
There's a good deal of factors that can determine the effectiveness of your landing pages. These are some of the factors that we look at in estimating effectiveness. The right combination of factors have to be brought into play on specific pages. Each page plays a different role in the visitor sales funnel.
Landing page optimisation is a key task in search engine marketing campaigns and affects everything from bounce rates to sales conversion to customer loyalty. No sale is guaranteed until the payment is made. Atlas SEO is ready to help you with all your SEO requirments. From discovery to final implementation on ongoing maintenance, we're SEO UK experts. |