The Importance of Keyword Selection
The availability of search engine search volumes today is far better than it was ten years ago. Back then SEO experts had to study web sites for clues to keywords to optimise for and about how to use them on their own sites. That hard work had an advantage, it made us better keyword sleuths. We learned to understand the subtlety of keyword selection and apply it in a more sophisticated yet natural looking way.
That helped to generate better and more lasting ranking results. Choosing the right keywords is critical to success however even after you've identified those words that will generate the most sales, you still have to rank higher than your competitors.
Today we enjoy the free availability of keyword tools provided by Google adwords or pay for use tools such as Keyword Discovery and Wordtracker. Here you can find monthly estimates for searches for the most popular keywords such as ipod, airline flights, football, and music. You can drill down to find search volumes for specific phrases you're interested in and discover synonyms and related words.
Most often you'll find related words don't convert well and to bid on them in your Google Adwords account is not wise. Other keyword tools such as that of compete.com report how effective a keyword is getting visitors engaged and buying on a site.
Expert Keyword Selection and Use
Keyword usage is one are where we gain significantly better results than amateur SEOs. Expert selection and application of wording in the copy, links and title tags creates a resonance with search engine algorithms. We won't tell you how we do it, but results speak for themselves. Our 10+ years of search engine optimisation experience. makes our value proposition more certain and risk free. You can try an SEO newbie, but why risk it? Your company's future health is at stake. Hire an SEO expert.
Keyword Research
Most SEO newbies here of two sources for keyword research: Google Adwords keyword tool and Keyword Discovery. These tools are very helpful in finding keywords in general and are a key tool in a search engine optimisation experts arsenal. The keyword volumes listed are often misleading however which brings judgement and experience into play.
The volumes listed are only a general indication of the keywords searchers actually use. It still takes some skill in studying keyword use, seeing what top performing sites are doing, and knowing which keywords your site can realistically compete for. What most ecommerce site owners discover is the both the popular keywords and "keyword tailing" phrases tend to produce the highest sales conversions. A good search engine optimisation plan takes this into account and optimises for both simultaneously. It's an excellent risk management strategy too since if you lose some keyword rankings, you still have others that continue to produce leads and sales.
Google Adwords Keyword Tool: lists total searches for the last month and the level of competition bidding on those keywords in Google Adwords ad campaigns.
Google Trends is a keyword tool that indicates trends in keyword use over time. It shows UK specific trends too.
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